For many law firms, online marketing is a much more cost effective, flexible way to market and advertise to their audience as well as brand their firms.
Hauppauge, NY (PRWEB) May 29, 2012
Law firm marketing consultants at Upside have helped long island law firms develop and grow their online marketing programs for years. Now, the marketing firm has added its 360 Internet Marketing Audit to its suite of legal marketing services as well as a two day SEO Makeover.
President Doug Betensky commented, “Our clients are looking for answers and action. Our new services are in response to those needs. Our 360 degrees internet marketing audit helps lawyers understand upfront where their opportunities are and what specific actions they can take to take win more clients in the online environment. Our two day Search Engine Optimization makeover kick starts a law firm’s SEO campaign, shortening the SEO process.”
The law firm marketing audit is the first stop in Upside’s three point system known as AIM: analyze, implement, measure. “Marketing is a continuous process of assessment, development, measurement and change. AIM helps keep the marketing process for clients more rational and on target."
The marketing consultancy recommends that a law firm also diversify its marketing plan to balance traditional and online marketing strategies. “The market is very competitive for law firms right now. Some traditional forms of advertising are not providing the return on investment lawyers seek. For many online marketing is a much more cost effective, flexible way to market and advertise to their audience as well as brand their firms.”
Upside’s web marketing consultants cover a law office for almost all of its online legal marketing with one point of contact. Legal web marketing services range from strategic marketing to website marketing, search engine optimization (SEO), online advertising, pay per click marketing, social media and video marketing.
About Upside Business Consultants:
Based in Hauppauge, NY Upside serves a variety of law offices, including but not limited to New York and Long Island traffic attorneys, real estate attorneys, elder law attorneys, litigation, telecommunications and general practice attorneys, contracts attorneys, zoning/land use attorneys, civil attorneys, criminal attorneys and long island estate administration attorneys. Upside’s New York marketing consultants are recognized for well thought out strategies, measurable results, personalized service, and deep knowledge of marketing strategy across marketing channels.