BabyAge.com Sees a Growth Spurt with the buySAFE 3-in-1 Guarantee

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buySAFE, Inc., a leading provider of third party guarantees for internet retailers to increase profitability and customer satisfaction and http://www.babyage.com, provider of the largest selection of high quality, brand name baby bedding, furniture, strollers, car seats, cribs and toys on the Internet, determined during an A/B test that buySAFE materially increased website conversion and sales while also improving the overall customer purchase experience.

buySAFE, Inc., a leading provider of third party guarantees for internet retailers to increase profitability and customer satisfaction and http://www.babyage.com, provider of the largest selection of high quality, brand name baby bedding, furniture, strollers, car seats, cribs and toys on the Internet, determined during an A/B test that buySAFE materially increased website conversion and sales while also improving the overall customer purchase experience.

Babyage.com utilized a split A/B testing methodology to objectively measure the conversion, sales and consumer experience with the utilization of the buySAFE program. The data was convincing. By utilizing buySAFE, Babyage.com increased its order conversion rate by 4.7%. The test was conducted over a four week period. The results were highly statistically significant with tens of thousands of unique visitors included in the test.

“BabyAge.com is extremely pleased with the added value of providing the buySAFE Guarantee to all of our customers. The results of the analytics AB test were completely transparent and allowed us to see the lift in sales and revenue for our organization. Along with the 4.7% lift in conversion, we received an added bonus of receiving a 20% lift in our average order value,” said John Kushmerick, Director of Analytics at Babyage.

"When reviewing potential 3rd party services, there is always natural skepticism, but with an 80% satisfaction rate provided by the buySAFE program the feedback speaks for itself. Customer Satisfaction and experience has always been a key factor in providing value to our clients and with the benefit of buySAFE, this coincides with our corporate message,” says Ryan Urban, Chief Revenue Officer of Babyage.

“From day one, the team at BabyAge continuously emphasized the importance of making their customers happy and we are thrilled to have a long term partnership with a highly reputable industry leader like BabyAge. It is a pleasure to work with a dedicated team and look forward to being a part of their success,” said Joshua Nodell, Director Account Management at buySAFE.

About buySAFE
buySAFE, Inc. provides a transactional guarantee program for online retailers to increase profits and customer satisfaction. buySAFE is partnered with Liberty Mutual, Travelers and Assurant Specialty Property. With over 5 billion online impressions of buySAFE each year, 25 million guaranteed purchases and over 5,000 buySAFE Merchant websites, buySAFE is widely recognized as an industry leader in providing its unique guaranteed shopping programs. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com

About Babyage.com
Born in 1999, Babyage.com is headquartered in a 50,000 square foot state of the art warehouse facility in Wilkes-Barre, Pennsylvania. They provide the largest selection of high quality, brand name baby bedding, furniture, strollers, car seats, cribs and toys on the Internet. The goal at BabyAge.com is to provide an exceptional online shopping experience and become the one-stop shopping source for parents and parents-to-be. For more information, please visit http://www.babyage.com .

For Media Contact:
buySAFE, Inc.
Hans Dreyer, VP
703 778 4445 x 110
hdreyer(at)buysafe(dot)com

Babyage.com
Ryan Urban, Chief Revenue Officer
rurban(at)babyage(dot)com

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Hans Dreyer
buySAFE, Inc.
(703) 778-4445 x110
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