Las Vegas, NV (PRWEB) May 30, 2012
AttorneyBoost.com launches soon with a mission to reinvent effective attorney marketing.
Most attorneys in the United States struggle to find new clients. Marketing companies targeting attorneys have little knowledge of the challenges attorneys face or the ethical rules they must observe.
There are primarily three types of attorney-focused internet marketing companies:
1) Website design companies that build websites for attorneys;
2) Online directories that create listings for attorneys for a monthly fee; and
3) Search engine marketing companies that promise top-rankings for attorneys’ websites.
As many attorneys know, each of these types of companies present significant limitations to effective marketing.
1) Website design companies typically offer to build template-based cookie cutter websites for attorneys. These companies charge attorneys several thousand dollars for basic five-page website and charge extra for creating additional pages. Basic packages often do not include content for the website. A website is an important marketing tool, but websites do not operate on the “if you build it, they will come” principal.
2) There are hundreds of attorney directories online, many that charge a fee simply to be listed. Even “free” directories charge for upgrades or premium services. The vast majority of these lawyer directories have relatively low traffic, generating their own revenue from subscriptions and from display ads. The attorneys willing to pay for these services too often get a lonely listing that rarely if ever generates paying clients.
3) Search engine marketing companies frequently charge attorneys a flat monthly fee to “improve” their website rankings on various search engines. These firms choose easy, non-competitive keywords that have very low (or nonexistent) search volume. These are the search terms they use to “prove” they deserve their monthly fee. However, if there are no potential clients searching “divorce attorney in Encino California”, it doesn’t matter that the firm’s website ranks number one for that search term. Furthermore, consider the fact that search engine marketers are promising to do the same kind of work for attorneys who compete in the same market for the same prospects, creating a very clear conflict of interest. To generate traffic, these same companies might also offer “pay per click” advertising (or management of an attorney’s PPC campaign), charging a premium to the cost of each click. Clicks for the most common legal keywords average around $50 regardless of the person (or child or competitor) doing the clicking.
None of the marketing companies mentioned deliver what attorneys need—prospective clients looking for an attorney. Attorney Boost changes all that.
To learn more about Attorney Boost, visit http://www.AttorneyBoost.com and enter a valid email address. Attorney Boost will keep you up to speed on the company’s countdown and you’ll be the first to know when the company launches.
Attorney Boost delivers quality prospects searching for legal help to attorneys nationwide through highly focused marketing campaigns and proprietary internet technology. The company’s primary objective is to improve the return on every marketing dollar spent by participating attorneys, allowing them to focus less on marketing and more on the practice of law.
Media Contact: Jason Romrell
Attorney Boost LLC
500 N Rainbow Blvd, Suite 300
Las Vegas, NV 89107