Irvine, CA (PRWEB) May 28, 2012
Alpha Toad, a reputation management firm based in Southern California, is gearing up to launch its services. Alpha Toad will primarily work with small to medium-sized businesses to help them manage their online reputation. With consumers frequently checking consumer reviews about a company online before making a purchase, it has become essential for companies to devote particular attention to their online reputation. Alpha Toad has announced services tailored to serving business’ needs in this space.
While many companies have traditionally sought the guidance of large PR agencies, Alpha Toad has stated that its goal is to provide quality service at competitive rates. Given that a company’s online reputation frequently spills over to its owners or employees, Alpha Toad will also work with select individuals to make sure potential clients are able to get a comprehensive picture of who that person is. Having a solid online reputation is important because it can affect whether or not customers choose to patronize a business.
Reputation management is a relatively new industry, an offshoot of public relations and Search Engine Optimization. There are various services that will be offered to Alpha Toad’s clients. Some of these services include creating blogs, social media sites, mini-sites and press releases, as well as emphasizing positive reviews. After an initial start-up period, Alpha Toad will continue to monitor and add positive content to these media. All of the positive content created will be optimized so that search engines will pick it up in a quick and timely manner.
In addition to repairing damaged reputations, Alpha Toad can help new businesses establish a presence on the Internet in order to start building a positive base of customer feedback. Potential customers often take their business elsewhere if they are unable to find sufficient information about a business outside of its official website, and Alpha Toad will offer services to make sure this information is not only available, but easily found.
As an increasing number amount of firms establish firm presences on the Internet, it is more important than ever for businesses to widely market themselves in order to stay ahead of the competition. Customers who have a poor experience with a business can easily go on to a review site and publish their complaints, and it often takes one bad reported experience to turn away thousands of potential clients. It is up to business owners to make the decision whether or not to be proactive when it comes to protecting their reputation.
Alpha Toad has announced that it is currently offering its services to business clients and individuals, following a test period centered on a small selection of trial companies.