Accenture Study Finds US Manufacturers Optimistic but Concerned about Demand -- Reports on Findings

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Big4, the premier social networking forum for professionals and alumni of Accenture, Andersen, BearingPoint, Capgemini, Deloitte, Ernst & Young, KPMG and PricewaterhouseCoopers PwC, reports on a new Accenture study that sees almost two thirds of US manufacturers optimistic about global economic growth but wary of uncertain consumer demand and rising commodity prices. "Efficient, Dynamic and Customer Focused Operations," was released May 21. also reports the manufacturers are also concerned about weaker pricing power for finished goods and services (43 percent) and pressure to reduce operating costs (41 percent).

Operations relocations are still an important aspect of manufacturers’ strategies, according to the survey. Forty-three percent of the respondents said they expect to move operations through 2012 and 2013 as they continue to manage costs and look for opportunities to increase customer responsiveness. also notes that while 60 percent of North American manufacturers surveyed continued to invest capital in their business in 2011 , 35 percent of the manufacturers deferred their capital investments during the year.

Russ Rasmus, Accenture lead for Manufacturing in North America spoke about some of the findings:
“Manufacturers who put off capital investments in recent years appear to recognize the drawbacks once growth returns,” he said. “Given the record amount of cash that North American companies have accumulated, they now have an opportunity to invest to improve operating models and execution capabilities. That can come as much from enhancing existing capital and operations as well as investing in new technologies.”

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Kristy Short
(734) 481-0186

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Kristy Short
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