The Development League had an exciting season this year and deserves more publicity... There is no question that the better utilization of social media marketing by more teams will achieve their goals of increase.
Austin, Texas (PRWEB) May 28, 2012
Black Box Social Media Co Founder Curt Maly and CEO Tom Bukacek presented a social media case study to the National Basketball Association at this weeks Owners' Meetings in Chicago, IL. Black Box Social Media was asked to detail their experience based on their successes with the NBA Development League team the Austin Toros, which is owned and operated by the San Antonio Spurs.
"We were honored to be able to come out to Chicago and deliver a case study to the NBA at the owners' meetings," says Curt Maly. "The Development League had an exciting season this year and deserves more publicity about the quality of basketball they put out. There is no question that the better utilization of social media marketing by more teams will achieve their goals of increased awareness and increased attendance at games."
Black Box Social Media used their experience with the Austin Toros to detail what other Development Leagues should do. The main focus of the presentation was to educate on the 5 main drivers of social media, which were using Facebook, video marketing, Twitter, pay per click marketing, and contests.
"The experience of an NBA Development League game should not stop when the game ends," says CEO Tom Bukacek. "With social media, it is possible for people to share their experience with their other friends for days after the game."
Utilizing social media allowed the Austin Toros to see a significant increase in overall attendance, season ticket sales, walk up sales, as well as overall increase in satisfaction.
"We created a successful, proven process that can be duplicated by any Development League team to increase awareness and improve customer satisfaction," continues Mr. Bukacek. "Just with Facebook alone, the Toros have a 2 way engagement opportunity with over 10,000 fans of the team that they can tap into at any moment through PPC or contests."
About Black Box Social Media: Black Box Social Media LLC (BBSM) is a social media marketing firm that utilizes web 2.0 strategies to assist small businesses to increase their brand awareness and generate more revenue for their company. BBSM works with several types of businesses and personalities, including best selling authors, Reality TV stars, International motivational speakers, real estate gurus, physicians, professionals, as well as professional sports teams. BBSM is also the creator of the all in one social media training tool called 'Social Media In 7 Minutes'. SMI7M provides you with over 60 different how to videos, teaching you and your staff on how to set up, optimize, and use social sites like Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest, local search directories, and more. For more information on SMI7M, please visit http://SocialMediaIn7Minutes.com.