Marketing Capability Consultancy Brand Learning Secures Top Ten Place in UK’s Best Workplace® Awards

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London and New York-based marketing capability consultancy Brand Learning was last night awarded a top ten rank with eighth place in the UK’s Best Workplace awards (medium sized business category).

London and New York-based marketing capability consultancy Brand Learning was last night awarded a top ten rank with eighth place in the UK’s Best Workplace awards (medium sized business category).

Brand Learning was also a finalist for three Special Category awards which are designed to recognize and promote specific areas in which participating organisations excel:

  •     Learning & Development Excellence Award endorsed by Ashridge Business School
  •     Most Trusted Leadership Excellence Award endorsed by Chartered Management Institute
  •     Disability Excellence Award endorsed by Employers’ Forum

Its success, which was celebrated at an awards ceremony held at the Royal Naval College, Greenwich last night, comes hot on the heels of securing third place in The Sunday Times Top 100 Best Companies Awards 2012 – Best Small Companies Category - in February this year.

This has been a significant month for Brand Learning. As well as being recognized as an outstanding employer by the UK’s Best Workplace® awards it has also set up its first overseas office in the US, based in The New York area to accommodate the needs of its substantial and growing US client portfolio which now accounts for over 20 per cent of total business with clients including PepsiCo, Kellogg, Snapfish and AstraZeneca.

Since its inception over ten years ago, Brand Learning has worked with over 100 clients in 60 countries and over 60 percent of its business is already sourced outside the UK. Its UK and international client list is a roll call of some of the world’s most successful companies including multinational giants such as Unilever, Shell and Vodafone.

The Brand Learning Group continues to successfully build its business despite the global recession and is currently delivering growth of 15-20 percent year on year and in its last financial year, a turnover of £16 million. In the last year alone it has secured 25 new clients including Vodafone, GSK, Kellogg, Uralsib and Optus.

Michele McGrath, chief operating officer of Brand Learning, comments: “We are very proud that our business has been recognized as a Great Place to Work. The Great Place to Work® Institute has an excellent definition of a great workplace as somewhere where employees trust the people they work for, have pride in what they do and enjoy the people they work with. Since Brand Learning was set up almost 12 years ago, we have worked really hard to weave this culture into the fabric of our business, into our ways of working and into the consultancy service we offer our clients.”

Tom O’Byrne, chief executive, Great Place to Work® comments: “This has been a particularly good year for the Best Workplaces list. Not only has the number of successful organisations increased from 70 to 75 but the standard of entry has been particularly high so getting a place on the list is a significant achievement for our winners. And for the first time we have been able to create three separate categories of small, medium and large, reflecting the size of organisation - the number of employees.

“I am delighted to congratulate all our winners on their achievement and thank their leaders for continuing to champion the importance of trust in the workplace. In the current economic climate, it has never been more crucial for organisations to recognise the importance of creating and maintaining great workplace cultures and the impact this can have on business performance.’

Brand Learning’s passion is to transform the marketing capabilities and commercial performance of people, teams and organisations across the world

For further information, contact:
Jo Sensini
Velvet PR
Tel: 0208 996 1800/07710 316759
Email: Jo(at)velvetpr(dot)biz
Background Information – Brand Learning (

Brand Learning is the leading global consultancy in transforming organisational marketing capabilities. The company is privately owned. Its co-founders are Mhairi McEwan (CEO) and Andy Bird (Executive Director) - two ex Unilever/ Pepsi-Co VP marketing executives, who set the business up in 2000, jointly won the ‘Best Leader’ 2011 in The Sunday Times Top 100 Small Companies Awards and are the co authors of The Growth Drivers (The definitive guide to transforming marketing capabilities) Wiley 2012.

They are joined by a team of 150 people led by fellow partners and board members Michele McGrath (Chief Operating Officer), Jill Hughes (MD EMEA & Asia Pacific), Nevine El Warraky (MD UK) and Ana Maria Santos (MD US & Latin America).

Brand Learning is a dynamic consultancy with an unparalleled reputation in the specialist discipline of organizational marketing capability transformation. Brand Learning works with some of the world’s leading companies in over 60 countries to help companies create better customer value and drive growth.

Brand Learning is a fast growing business. It is actively recruiting talented individuals and has over 100 multinational corporations on its client list including Unilever, Shell, Vodafone, Kellogg, Astra Zeneca, PepsiCo and Philips. Brand Learning has supported marketers in over 100 clients in over 60 countries

Brand Learning has picked up a host of accolades in recent times including securing the No 1 top slot in the Sunday Times 100 Best Small Companies in 2011 and a top 5 place every year for the last 4 years, including 3rd position in 2012. Brand Learning has also won Marketing’s top prize - The Marketing Society’s Grand Prix across all categories for its work with client AkzoNobel (formerly ICI) and its Marketing Excellence Award for Marketing Capabilities with client Shell.

Background Information – Great Place to Work® Institute/Great Place to Work®

The Great Place to Work® Institute UK is part of the world's largest consultancy specialising in workplace assessment and enhancement. Every year Great Place to Work® surveys some 5,500 organisations around the world representing around 10 million employees. It has unrivalled insight into what makes an organisation’s employees tick and how leaders can improve their business performance by understanding and improving their workplace culture.

Participants in the Best Workplaces Programme are evaluated with the same basic methodology of combining the results from the employee survey (Trust Index©) and the management survey (Culture Audit©.)

The opinion of employees is the most important element of the evaluation. The results of the employee survey provide 2/3 of the total score and the management survey the last 1/3.

The methodology of the Best Workplaces study derives from the Great Place to Work® Model© and more than 25 years of research conducted by Robert Levering, Milton Moskowitz and other researchers from the Great Place to Work® Institute.

The definition of a great place to work is a place where the employees:

  •     Trust the people they work for, have pride in what they do,
  •     and enjoy the people they work with.

This definition is manifested in the five-dimension Great Place to Work® Model©, where three dimensions – Credibility, Respect and Fairness – refer to the concept of Trust. A fourth dimension Pride refers to the pride in what you do and the fifth dimension of Camaraderie to enjoy the people you work with.

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