Latin America Mobile Advertising Leader StartMeApp Launches ‘Boost App’ Program for Mobile Application Owners Worldwide

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StartMeApp Offers App Owners ‘100 First Downloads Free’ to Inaugurate ‘Boost App’ Applications Distribution & Monetization Program

StartMeApp is pleased to offer ‘Boost App’ to mobile applications owners worldwide, who are seeking an efficient, cost-effective means of entering the Latin American and U.S. Hispanic markets.

StartMeApp (, the Latin American leader in the global mobile advertising revolution, today announced the launch of “Boost App,” a program enabling mobile applications owners worldwide to easily and efficiently distribute their apps across StartMeApp’s broad portfolio of associated publishers, ad networks and exchanges in the rapidly growing Latin American mobile apps market.

An independent mobile advertising agency, with strong relationships to multiple publishers, ad networks and exchanges region-wide, StartMeApp takes the guesswork out of monetizing mobile apps, providing a single-source solution to app owners seeking to maximize the value of their mobile applications in the Latin American and U.S. Hispanic markets.

StartMeApp’s “Boost App” program ( is an end-to-end app distribution solution that centralizes administrative, monitoring, reporting and billing tasks, enabling mobile application owners to introduce efficiencies into the marketing, distribution and monetization of their mobile applications inventory.

StartMeApp also announced today that to mark the launch of the “Boost App” program, the company is offering zero-cost billing for the first 100 downloads of the first 50 mobile applications signed by app owners. More information on the “100 first downloads free” offer can be found online at:

“StartMeApp is very pleased to be offering the ‘Boost App’ program to mobile app owners worldwide who are seeking an efficient, cost-effective means of entering the Latin American and U.S. Hispanic markets with their applications,” said Alejandro Campos Carles, Co-Managing Director and Founder, StartMeApp.

Key elements of StartMeApp’s “Boost App” program for developers include:

  • Risk-free arrangement, with apps owners paying only for download performance;
  • Fixed-price CPA, determined in consultation with the app owner; and,
  • Cost-sensitive ceilings, letting app owners set a monthly maximum cost tailored to their budget requirements.

As smartphone usage and mobile ad viewing increase rapidly throughout Latin America, mobile applications owners from countries around the globe have been relying increasingly on StartMeApp to guide them through the maze of Latin American mobile markets and ad networks, helping them to serve their mobile apps across the region’s 27 countries, complex demographics, multiple platforms, carriers and handheld devices.

Research conducted during 1Q-2012 by Ipsos Media CT on behalf of Google shows there are currently more smartphone users in Brazil than in either Germany or France, while the region’s second largest market, Mexico, enjoys a 20% penetration rate, with a total of 23 million smartphone users nationwide. At the same time, Argentina’s 24% penetration rate means that smartphone uptake among its population is greater than per-capita smartphone uptake in Germany just one year ago.

StartMeApp’s independent and network-agnostic approach enables it to maintain relations with multiple publishers, ad networks and exchanges operating in the Latin American and U.S. Hispanic markets, ensuring its ability to recommend the most appropriate distribution of applications and content in line with the app owner business objectives.

StartMeApp’s solution for app owner enables it to selectively target mobile app consumers across any one of multiple networks, basing the selection on target criteria that include country, device, type of internet access (GPRS or WiFi) and more. The StartMeApp solution also monitors an application’s performance in real time, enabling StartMeApp to determine for a client where applications best perform and to ensure their maximum monetization.

An independent mobile advertising company, StartMeApp provides impartial advice to media owners, publishers and networks, as well as brands and creative advertising agencies, designed to meet the clients’ needs. The extensive mobile expertise and experience of StartMeApp management and staff have enabled it to become the leading independent agency for planning and buying mobile media in Latin America and the U.S. Hispanic markets, ensuring its ability to recommend to clients the most appropriate approach for mobile content distribution and advertising.

To learn more about StartMeApp and the company’s “Boost App” program for mobile applications developers, including sign-up of mobile applications for the “Boost App” inaugural “100 first downloads free” offer, visit

About StartMeApp

StartMeApp is the Latin American leader in the global mobile advertising revolution. An independent, privately owned premium mobile advertising agency, StartMeApp owns and operates its own ad-serving platform, as well as the premier wholesale multi-platform marketplace for mobile apps in Latin America and the U.S. Hispanic market. In its first six months of operation, StartMeApp served mobile ads in 40 countries across four continents and delivered nearly 1 billion ad impressions and thousands of effective brand campaigns for clients. Visit StartMeApp online at, find us on LinkedIn ( or follow us on Twitter @StartMeAppNet (

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Michael Tangeman

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