USEFULSOCIALMEDIA: Value of Social Media Activity to Be Discussed by Dell, Citi, Diageo, KLM, Gap at Leading Summit on Social Media, Marketing and Communications

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Over 200 senior corporate executives will gather in New York on June 13 - 14 to discuss the impact of social media on marketing, communications, commerce and future business strategy.

The value of social media has been a hot topic over the last few weeks. General Motors’ decision to completely stop advertising on Facebook was the source of some discussion in CMO offices around the US.

It’s unsurprising that the marketing community jumped on the story - one of the key issues around social media adoption right now is a clear understanding of the impact against key business goals.

It’s a question that companies like KLM, Citi, Gap and Dell have been working on for some time. They - and other corporate leaders like Comcast, Whole Food Market, Boeing and GE - will now gather in New York to share their thinking and learning on the topic at the Corporate Social Media Summit.

Returning for its third year, the Corporate Social Media Summit ( is the leading strategic gathering point for discussion on social media adoption in business. A strong track record and an exclusive focus on corporate issues has attracted over 200 leading executives to learn best practice, get exclusive insight from corporate peers, and network with senior executives from some of the biggest companies in the world.

While assessing social media value is a critical component of the agenda, other key issues to be discussed include improving consumer engagement; incorporating commerce into a social strategy; reputation preservation and enhancement; creating marketing synergy with more traditional channels; and designing an internal governance model to reduce risk.

Nick Johnson, Founder of Useful Social Media, said:

“The question of ‘value’ around social media is one that has troubled leading marketing and social media executives for some time now. It’s a complex question - but one that’s absolutely fundamental to corporate marketing strategies.

"Companies like KLM, Dell, Wells Fargo, General Electric and American Eagle are uniquely placed to help answer this question. They have a tremendous amount of experience in this space - and I’m really looking forward to hearing their views on how we can solve this challenging issue.”

For more information on the Corporate Social Media Summit, go to
Harry Rollason
Conference Director
Useful Social Media
T: 0044 20 7375 7527
E: harry.rollason(at)usefulsocialmedia(dot)com

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Harry Rollason
Useful Social Media
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