Deloitte Survey Sees Olympic Economic Boost for Britain with Chinese and Indians, Reports

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Growing number of middle class consumers in China and India seen as focus.

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Big4, the premier social networking forum for professionals and alumni of Accenture, Andersen, BearingPoint, Capgemini, Deloitte, Ernst & Young, KPMG and PricewaterhouseCoopers PwC, reports on a new Deloitte survey pointing to the fact that the Olympic and Paralympic Games are providing a significant boost to ‘Brand Britain’, particularly amongst the growing number of middle class consumers in China and India.

The research also shows that 76% of respondents in China and India associate the Olympic Games with the UK, a higher proportion than consumers elsewhere in Europe or the US. Only the UK’s history, universities and its capital city, London, are attributes more closely associated with the UK in the minds of Chinese and Indian consumers. notes a survey of 6,000 consumers by Deloitte, the official professional services provider to London 2012, found that 80% of respondents from China and India are more likely to want to visit Britain in light of the publicity surrounding the Games. More than 60% say they would like to buy more British products, whilst 77% want to learn more about the UK as a whole.

The research featured in the Deloitte Consumer Review is based on an online consumer survey of 6,000 adults in six markets including: Chain, France, Germany, India, the United Kingdom and the United States, which took place in March 2012.

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  •     Kristy Short
(734) 481-0186

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