(PRWEB) May 29, 2012
After spending countless hours sifting through various websites, school bulletins, newspapers, and social media in search of a reputable hip-hop dance class for her 4 year-old daughter, President and Founder of The Kid Scoop, Cindy Fagen was at her wit’s end. She thought surely someone must be able to provide the service she needed, a one-stop customizable directory that lists everything from birthday party locations to kids camps.
That’s when inspiration struck. As a successful professional working for an international software company with executive managerial experience, taking the next step as an entrepreneur was a natural transition.
Inspiration Leads to a Successful Enterprise
The Kid Scoop is an online directory and search engine that has compiled an impressive database of more than 3,500 businesses which specifically cater to family fun. Parents can search through a continuously updated directory of activities and services by location, interest, or by age group, which means that an exciting new experience, specifically suited to any taste, is never more than a few clicks away.
Parents are even offered special discounts on a wide variety of the products and services they find using The Kid Scoop. Once a month, parents receive a customized e-mail featuring experiences and products specifically tailored to their family’s interests. Even for those who aren’t quite sure what it is they are seeking, The Kid Scoop serves as an ‘idea generator’ for your family activity planning.
Not only does The Kid Scoop’s unique platform allow parents to research family activities like classes, summer camps, and special events, but it also means that businesses within the family-fun industry can now reach their target markets with pin-point precision, allowing The Kid Scoop to generate significant income on a business-to-business level.
Businesses and Parents Meet
Advertising partnerships with companies such as Totidem, a specialized children’s shoe maker, have also lead to a unique ability to cross-promote products which serve the children’s entertainment niche. By pairing businesses with parents who are actively seeking services on an opt-in basis, The Kid Scoop has created a highly desirable and very captive audience.
As the company continues to move toward its goal of extending the brand nationally, Cindy has a strong vision for Kid Scoop in locating strategic partners to help with larger distribution. While promoting everything from ball hockey to art camps in Montreal and Toronto is certainly no small task, in order to build a resource of more value, a greater strategy is in the works to make an impact from coast to coast and take Kid Scoop to the next level.
The Kid Scoop will also continue to develop its consulting division, as it helps guide business partners towards strategic online presence within the realm of social media.
From mini-putt to kids camps, Toronto and Montreal are just the beginning for what is sure to be a smashing success on the national scale. By providing integrated solutions for both parents and the businesses which serve them, The Kid Scoop will continue to innovate, turning one mom’s problem into every mom’s solution.