Recently Merged Replacement Window Maker Names New Sales, Marketing Team

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Leading Ohio-based manufacturer of replacement windows and doors names new marketing and sales staff after acquisition of competitor's assets.

From left, Steve Cespedes, Kevin Koznick and Furman Raine were recently promoted by replacement window and door manufacturer Soft-Lite Gorell

From left, Steve Cespedes, Kevin Koznick and Furman Raine were recently promoted by replacement window and door manufacturer Soft-Lite Gorell.

Our combined knowledge and expertise will provide our customers with unparalleled advice, service and product.

Soft-Lite Gorell LLC has promoted three team members to new positions to develop and enhance the replacement window and door maker’s ability to serve its customer base.

Steve Cespedes has been promoted to national account manager-corporate business development. Furman Raine is now director of sales-eastern division, and Kevin Koznick is director of sales-western division. All three most recently served as regional sales managers for Soft-Lite.

“The acquisition of Gorell Windows & Doors LLC has given us the opportunity to create the most professional and highly skilled force in the window industry,” said Greg Irving, Soft-Lite Gorell vice president for sales and marketing. “Our combined knowledge and expertise will provide our customers with unparalleled advice, service and product.”

Cespedes started in customer service/order entry with Soft-Lite more than nine years ago. His tenure includes a stint in the manufacturing plant and service as a regional sales manager in 11 states. As part of his new duties, Cespedes will be the account manager for the company’s large accounts, will be Soft-Lite Gorell’s official company trainer and will work on marketing platforms with Irving.

“I am extremely excited about the opportunity to help make Soft-Lite Gorell the most respected and sought after name in the industry,” Cespedes said. “We have the broadest and best performing product lines in the industry that can satisfy any customer’s needs.”

A nearly seven-year employee with Soft-Lite, Raine has 25 years of experience in the building fenestration industry, with a specialized focus on windows and doors over the past 18 years. Covering the eastern U.S. from Maine to Florida, including Tennessee and Alabama, his team will consist of Charley Dorsey, John Hudnall and Larry Creech.

“I am most excited about partnering Soft Lite Gorell products, to offer sales training and marketing in combination with the best, broadest product line available,” Raine said.

Koznick has 6½ years of experience with Soft-Lite and another 10 in the vinyl siding industry, covering the same territory as his new Soft-Lite Gorell position: west from Pittsburgh to Colorado and south from Minnesota to Texas. His team will consist of Bob Richards, Tom Sena and Chris Hill, Eric Myers, Mark Hobbs and Carol Leonard.

“I am looking forward to marrying both Gorell and Soft-Lite’s marketing platforms while implementing responsive, customer-focused strategies in the field,” Koznick said.

Cespedes, Koznick and Raines seconded Irving’s comments about the most recent developments at the Ohio-based replacement windows and doors manufacturer: “I am very pleased to announce the new Soft-lite and Gorell combined sales and marketing team,” he said. “Their expertise, knowledge and commitment will provide major benefits for Soft-Lite Gorell and its customers.”

“Relationships and motivated people build successful alliances,” Raine said.

Soft-Lite Gorell offers a diverse product line, including fiberglass entry door systems, bay windows, all welded storm doors, new woodgrain laminates, and colored vinyl windows. Soft-Lite’s acquisition of Gorell’s assets was approved in March. Visit http://www.soft-lite.com and http://www.gorell.com to learn more about the merged company’s replacement windows and doors.

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Greg Irving
Soft-Lite Gorell
1-800-551-1953 1126
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