Houston Dynamo Welcomes Bypass Lane to BBVA Compass Stadium

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New Mobile Technology Enables Fans to Order Concessions via Smartphone

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BBVA Compass Stadium (http://www.bbvacompassstadium.com), home of Major League Soccer team Houston Dynamo, has partnered with Bypass Lane (http://www.bypasslane.com) to offer fans and patrons a solution for ordering food and beverages from the comfort of their seats. The ground-breaking technology will be offered to guests seated in a select group of sections in the stadium. Bypass Lane will allow soccer fans to order and pay for concessions on their Smartphones so they can skip the line, not the game. Bypass Lane went live at the Dynamo’s home game against D.C. United on Saturday, May 12th. As an added incentive to try the system, the Dynamo are offering a $5 registration credit to the first 500 people who sign up online at http://www.bypasslane.com.

BBVA Compass Stadium and the the Houston Dynamo are implementing Bypass Lane to ensure their fans no longer miss crucial game-changing moments due to long concession lines. Additionally, the service will allow the stadium to streamline the ordering process and add point of sale opportunities. Bypass Lane is currently being offered as an in-seat delivery service, enabling ticket holders to both place and receive orders straight from their seats.

“We are excited to offer this technology to our premium customers,” said stadium General Manager Doug Hall. “Soccer is so action-packed, that enabling them to order food without leaving the seating area is a big incentive. We will also be able to learn more about our customers and provide them items they want to take advantage of.”

After launching in July 2010, Bypass Lane has steadily become the industry leader in mobile ordering solutions, available in MLB, MLS, NFL, NBA, NHL and NCAA venues across the country, including the Texas Rangers, Philadelphia Eagles, Dallas Mavericks, Phoenix Coyotes, Carolina Hurricanes and the University of Texas, among others.

“Bypass Lane is thrilled to establish a presence in the Houston sports market by going live in BBVA Compass Stadium. This is our first installation in Houston and our second Major League Soccer team venue. BBVA Compass Stadium is improving the fan experience at Dynamo games by eliminating the need to stand in long lines to enjoy concessions and reducing the likeliness of missing an exciting moment,” said Bypass Lane President Brandon Lloyd. “We are glad to extend the benefits of our service to the Dynamo’s loyal fan base and we hope to continue expanding our service in the Houston area, as well as to more MLS teams across the country.”

Bypass Lane provides enterprise level customers the ability to take their point-of-scale mobile, turning every smartphone that walks through the door into a customer driven point-of-scale. In the sports and entertainment market segment, Bypass Lane empowers fans to skip the line, not the game by ordering concessions and merchandise using their smartphone. The company provides native applications, a mobile web view, and a platform to allow third party developers to leverage the extensive payment and enterprise point-of-scale integrations completed by Bypass in custom applications. Headquartered in Austin, TX the company leverages extensive experience in payments, mobile development, and contract food service in delivering a solution that enables venues and brands to connect with an aggregated fan base on an individual level. For more information on Bypass Lane, please visit http://www.bypasslane.com.

BBVA Compass Stadium, an AEG Facility, will be a state-of-the-art, open-air stadium designed to host Houston Dynamo matches and Texas Southern University football games as well as additional professional, collegiate and community sporting events, concerts, exhibitions, conventions and special events. Opening in May 2012, the 340,000-square foot, 22,000-seat stadium will be the first soccer-specific stadium in Major League Soccer located in a city’s downtown district. With its downtown location, the new stadium will be a part of a true ‘Stadium District,’ which includes Minute Maid Park and the Toyota Center, as well as the George R. Brown Convention Center, Discovery Green, Warehouse Live and House of Blues.

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Scott Dunaway
Bypass Lane
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