Ashland, OR (PRWEB) May 30, 2012
When they meet they look more like gray-haired retirees sharing old stories and photos of grandkids, instead of a dynamic internet start-up team. But the two seniors and two baby-boomers behind the launch of the national website, http://www.RetireUSA.net and related blog http://retireusa.net/blog are very serious about helping 79 million baby-boomers research their best retirement options on the web. Their site and blog officially launched this month.
”Yes, when I go to internet conferences I represent a team that looks a heck of a lot different than other internet developers,” jokes partner Joe Hunkins, better known as Joe Duck in the blogosphere. A well-known internet blogger, Joe has launched a variety of websites and blogs and is the team’s resident Internet Guru. He played a critical role in helping the team publish more than 5,000 pages of information covering every state and all major cities.
“Of course gathering up information on hundreds of cities and 50 states proved to be a daunting task,” adds Joe. “It’s taken us two more years than we expected. We still have a lot of design polish to add to the site.”
The national site grew out of an Oregon retirement site, http://www.oregonretirement.info, which was launched by Southern Oregon residents Mark Dennett, Marty Dennett and Karen Darling in 2006. The idea for the original site came from Mark, a marketing coach who works with retirement communities, when he was researching advertising opportunities for his clients. “I discovered that there were almost no sites for sharing information important to retirees for evaluating states and communities for retirement.” After launching the Oregon site and seeing solid traffic and high rankings on search engines, the three partners invited Hunkins to join the team to help develop a national site and the KMD Retirement partnership was born.
While everyone has participated in content development, Marty Dennett became the team’s Content Queen. A Physical Therapist by profession, Marty proved relentless at internet research. She spent countless hours researching city data and business links that would be helpful to baby-boomers looking for the perfect retirement spot. “Unfortunately, it’s not over; it’s an ongoing task,” reports Marty. “You have to work at it every day.”
With 10,000 baby-boomers reaching retirement age daily, the team realized that retirees would need more than a website full of data. They would also need a community to share retirement concerns and dreams. This task was given to partner Karen Darling, a former social worker, to create a national blog that would support the main website. Because the Oregon site already had a popular blog, the decision was made to expand this blog by redesigning it to add a team of featured bloggers.
“Because every retiree has their own ideas of what retirement means to them, we knew our blog would have to be wide ranging,” explains Darling. “That’s why we decided to pattern our new blog after Babble.com - a successful site for parents that features hundreds of volunteer bloggers.
RetireUSA is currently recruiting featured bloggers to add to its initial blogger team of Dr. Robin Miller (Integrative Medicine), Dr. John Kalb (Winning at Aging), Andy Baxter (Senior Fitness), Julia Ruscitti (Medicare Insurance Solutions), Mei Wong and Brittany Weller (Care Options), Ellee Celler (Real Estate), Cherie Henry (Senior Housing Options), William Ferry (Photography & Travel) and Tom Smith (Travel). If you would like to be a featured blogger, contact them at content(at)retireUSA(dot)net. “Babble has more than 200 bloggers, including Samantha Bee of The Daily Show, so we certainly have a big goal to reach,” adds Darling.
The KMD Retirement team is also encouraging as many businesses as possible to link to the new site so they have their own page. “Content is king, and we want to feature as many local businesses as we can,” explains Content Queen Marty. If you have a business that would like to be featured just email content(at)retireUSA(dot)net.
Given the size of the baby-boomer market and the content on the site, the team expects site traffic to reach a million visitors in its first year. So far the partners have self-funded the site’s launch and development, but the team is exploring adding investors so they can make a greater investment in growing the site.