Dwell Media and New York Magazine Announce Partnership

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Joint Publication and Design Festival Planned for Fall 2012

Dwell President Michela O'Connor Abrams

"We look forward to developing a unique and enduring partnership that delivers a fresh perspective and new ideas to New York’s design community,"
says O'Connor Abrams.

The International design authority Dwell Media and the ground-breaking weekly New York Magazine today announce a historic media partnership. This fall the two independent media companies are teaming up to celebrate architecture and design in New York City with the creation of a co-branded print publication and a week-long design festival to be held Oct 1-7.

The partnership combines the strengths of Dwell’s expertise on modern design and architecture with New York’s authoritative and influential voice on urban culture and New York design to create a new annual celebration of architecture and design in New York. The American Institute of Architects (AIA) New York chapter has coined the month of October as “Archtober”, calendaring programming, tours, and talks dedicated to architecture. Dwell and New York will be kicking off Archtober month by hosting its design-related events and home tours in Manhattan and Brooklyn that first week, the goal being to make October the premier month for celebration of architecture and design in NYC.

The joint publication is being co-created with the Dwell and New York editorial teams, led by Amanda Dameron and Wendy Goodman respectively, and will feature designer profiles, unique projects, and sneak peeks of the home tours, as well as a festival guide. The total distribution will be 150,000, tapping a portion of each title’s New York area subscribers and newsstands. The co-branded issue will be included with Dwell’s October issue and New York’s September 17 issue. Advertising and sponsorships will be sold by both organizations.

Dwell Media President, Michela O’Connor Abrams: “It has always been part of our plan at Dwell Media to bring a world class event to New York City similar to what we have done in Los Angeles with Dwell on Design each June. New York magazine was the perfect partner for this endeavor as both of our brands celebrate great design and embrace new challenges. We look forward to developing a unique and enduring partnership that delivers a fresh perspective and new ideas to New York’s design community.”

”Coming on the heels of our successful new stand-alone magazine New York Design Hunting, this partnership with Dwell Media is an exciting opportunity to further our impact in the design world,” says New York Media publisher Larry Burstein. “This is the first time in recent years that we’ve teamed up in this way with another magazine, and doing so with an influential brand like Dwell the results are sure to be phenomenal.”
The home tours in Manhattan and Brooklyn on the weekend of Oct 5 will sell a limited number of tickets available for purchase at http://www.dwellhometours.com. Grohe is committed as Official Sponsor, and the Grohe Live showroom on Fifth Avenue will be the ticket pick-up location for the Manhattan home tours.

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Alexandra Polier
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