QVC Features Exclusive Cutex® Bio-Ceramic Nail Base Coat and Strengthener

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New Cutex® Bio-Ceramic Duo Only Available on QVC Shopping Network May 29, 2012

New Cutex® Bio-Ceramic Duo Only Available on QVC Shopping Network May 29, 2012

Our Bio-Ceramic Duo is a treatment that actually makes nails stronger and smoother with just one application. Within 20 minutes of application, the strength of a nail is increased by 46 percent, rising to 95 percent after 24 hours.

Cutex®, the leading producer of nail care products since 1911, revolutionizes nail strengthening and conditioning with the introduction of their patent-pending Bio-Ceramic Duo, exclusively available on QVC Shopping Network, Item A222604, Tuesday, May 29, 2012 at 10 a.m. ET. Cutex’s Bio-Ceramic Duo, including an instant nail strengthener and smoother, as well as a clear base coat, is the first nail technology that instantly creates stronger nails and longer lasting manicures.

“Our Bio-Ceramic Duo is a treatment that actually makes nails stronger and smoother with just one application,” said Frank Busch, Chief Chemist, Cutex. “Within 20 minutes of application, the strength of a nail is increased by 46 percent, rising to 95 percent after 24 hours.”

Cutex’s Bio-Ceramic Duo uses a very fine powder that bonds significantly to proteins, such as keratin in nails. The bio-ceramic powder improves the bond between nail polish and the nail, as it adheres to the keratin, repairing damages and resulting in physically stronger nails and visibly longer lasting manicures.

In addition to bio-ceramic technology, the Bio-Ceramic Strengthener and Smoother also contains three natural oils which first condition the nails, then strengthen the nail as they dry. The strengthening effect is immediate and reaches its maximum potential after 24 hours. This treatment dries in seconds, works after one application and only needs to be reapplied once a week to be maintained.

The Bio-Ceramic Base Coat protects nails longer and creates a smoother, stronger nail as it fills in ridges and masks other imperfections. It is effective as a base coat and/or top coat with any type of nail and polish, but can also be worn alone for a clean, natural, shiny look.

“Bio-ceramic technology has been significant in the advancement of medical products such as prosthetic hips, pace makers and joint replacements,” said Busch. “While other products may increase the length of time nail polish stays on the nail, no other product delivers the same protein-bond and long-lasting results after one use like Cutex’s Bio-Ceramic Duo.”

The majority of respondents in Cutex’s consumer research (85 percent) preferred Cutex’s Bio-Ceramic Duo over their current product, while nine out of ten respondents noticed that their nails felt smoother within 2o minutes of the first application.

Following the QVC appearance, Cutex customers can purchase the Bio-Ceramic Duo by calling (800) 345-1515, reference Item A222604.

About Cutex
Headquartered in St. Louis, Cutex® is the leading producer of nail care products since 1911. The company launched the first nail polish available in 10 shades in the 1920’s and since then, women in more than 100 countries have trusted Cutex as the nail cleaning and conditioning expert. Cutex® continues to offer scientifically-advanced, patented unique nail polish remover formulas, products and solutions for essential nail care.

For more information, call (314) 518-0163 or visit http://www.cutexnails.com to shop Cutex products and find a Cutex retailer nearby. Follow Cutex on Twitter at @CutexUS, on Pinterest at http://pinterest.com/cutexus/ and on Facebook at http://www.facebook.com/cutexnails.

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Michelle Kuehler
Black Twig Communications
314.518.0163
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