(PRWEB) May 31, 2012
Shaving Bumps, also referred to as ingrown hairs [or more appropriately "entrapped hairs"] , pseudofolliculitis barbae or pfb, plague over 10 million African American men in the USA and over 300 million men of color worldwide. The shaving bumps problem is a very significant skin care issue for men of color worldwide. Some have seen limitations in their careers as well as major social set backs due to their inability to get smooth shaves. Many have reluctantly given up shaving altogether.
Shaving bumps and ingrown hairs also plague over 100 million men and women from other ethnic groups worldwide. For men the face is red, irritated and covered with bumps. In women there are bumps and redness in the bikini line area, legs, underarms and face.
BREEJ Technologies, developer of the advanced BUMP ZAPPER and BUMP TERMINATOR branded Anti Bump Products, disagrees with the widely held view that “shaving bumps are caused by "in-grown" hairs - wiry, curly hairs that curl and grow back into the skin”.
They believe that this concept of "in-grown" hairs has led to a lot of poking & probing of the shaved area with tweezers often further aggravating the problem. BREEJ discourages this practice as the additional trauma can lead to infection, hyper pigmentation and significant skin damage.
"Shaving bumps are primarily caused by trauma from shaving, resulting in inflammation of the shaved area manifested as "bumps" as the body reacts to the trauma, compounded at times by bacterial/fungal infections. Induction of melanogenesis by irritated keratinocytes during shaving produces additional inflammatory mediators exacerbating the condition [this is the main reason why men of color with higher levels of melanin, have a higher incidence of shaving bumps]," asserts Dr. Anaebonam, BREEJ Chief Scientist and holder of 12 US pharmaceutical patents.
Dr. Anaebonam continues, "Ingrown hairs [more appropriately referred to as entrapped hairs] result when existing shaving bumps block the opening of the hair follicles on the skin forcing the normally growing hairs to grow into the existing bumps [hence the name 'ingrown hairs']."
According to Dr. Anaebonam, to get smooth, bump-free shaves, shavers must first resolve existing bumps (elimination of the existing shaving bumps will then "free" any entrapped hairs), followed by proper cleansing, shaving, soothing and conditioning of the shaved skin.
Shaving should never be initiated until all existing bumps are resolved, as shaving over existing bumps will only worsen the shaving bumps problem.
Science of Shaving® - Bump Treatment and Shaving Guide for men
BREEJ Technologies has also issued a free Guide: Science of Shaving® - Bump Treatment and Shaving Guide for men that can be requested by visiting: http://www.ScienceofShaving.com, http://www.FeeltheBreej.com, http://www.BumpTerminator.co.uk
About The Free Shaving Bumps Treatment and Shaving Guide
In issuing the Science of Shaving® free Bump Treatment and Shaving Guide for men, BREEJ Technologies wants to demystify how shaving bumps and ingrown hairs are caused, how to quickly resolve existing shaving bumps and how to shave your face, neck area and head.
BREEJ Technologies has developed a comprehensive product line to quickly and effectively eliminate all kinds of shaving bumps including the very difficult to resolve "back of head bumps"
BREEJ hopes this updated information on shaving bumps and ingrown hairs will assist Pharmacists, Dermatologists and Physicians counseling/dealing with patients that present with shaving bumps and ingrown hairs.
BREEJ recently initiated distribution of the 4 fl oz [118 mL] size of its Advanced Bump Terminator Severe Bumps Lotion in the United Kingdom through BUMP TERMINATOR, Hull, England. http://www.BumpTerminator.co.uk
The 4 fl oz [118 mL] size of its Advanced Bump Terminator Severe Bumps Lotion will be distributed initially through UK mass outlets - Drug Chain Stores, Grocery Chain Stores, Beauty Supply Stores, Barber shops and Salon
About BREEJ Technologies
BREEJ Technologies, Inc, develops and markets advanced personal care products for shaving and shaving bumps resolution and collaborates with world-class international partners in product development and package design.
BREEJ advanced anti-bump products are available at:
Safeway Grocery Stores,
Beauty Supply Stores,
Bump Termintor UK
28 High Street,
Hull East Yorkshire HU14 3ER
Tel: 0844 448 5601
Mob: 07768 138445
Orangila Integrated Services Ltd;
6, Jibowu St, Yaba, Lagos
Interested Distributors - Beauty supply stores and companies, barber shops, salons, web sites and individuals should contact BREEJ for distribution details.
For more information on BREEJ Technologies, please visit http://www.ScienceofShaving.com
Media Inquiries contact:
Keenan “Cartier Ruck” Bates
SCLASS Public Relations & Marketing
Product/Distribution Inquiries contact:
Aloysius Anaebonam, Ph.D.
BREEJ Technologies, Inc.
44 Stedman Street, Suite 6,
Lowell, MA 01851