Direct Selling Association Announces 2012 ETHOS Award Winners

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The Direct Selling Association (DSA), the association representing more than 200 leading firms that manufacture and distribute goods and services sold directly to consumers, announced today the sub-category award winners and finalists of its prestigious 2012 ETHOS Awards program.

The Direct Selling Association (DSA), the association representing more than 200 leading firms that manufacture and distribute goods and services sold directly to consumers, announced today the sub-category award winners and finalists of its prestigious 2012 ETHOS Awards program.

ETHOS Awards are given annually to DSA member companies with programs that empower independent direct sellers and fuel business processes. This year’s sub-category award winners and finalists are:

Marketing & Sales Campaigns

  •     Launches: Morinda Bioactives
  •     Promotions: Rodan + Fields Dermatologists
  •     Social Media/Online: Rodan + Fields Dermatologists

Product Innovation

  •     Clothing/Accessories: Paperly
  •     Education/Leisure/Other: Creative Memories
  •     Home Décor/Durables/Home Care: Paperly
  •     Personal Care: Rodan + Fields Dermatologists
  •     Wellness: XANGO

Salesforce Development

  •     Business Tools: Signature HomeStyles
  •     Business Training: Scentsy
  •     Incentive Programs: 21Ten
  •     Personal Development/Motivation: Initials, Inc.
  •     Recognition: 4Life Research

Technology Innovations

  •     Back Office/Business Support: 21Ten
  •     Customer/Sales Support: Team Beachbody
  •     Mobile Technology: Mary Kay Inc.

Vision for Tomorrow

  •     Philanthropy: The Pampered Chef
  •     Public Affairs: Mary Kay Inc.
  •     Public Awareness: Mary Kay Inc.

Rising Star finalists

  •     Simply Said
  •     Viridian Energy
  •     YOR Health

Sub-category winners will be recognized June 5 during DSA’s 2012 Annual Meeting at the Gaylord Texan Hotel in Grapevine, Texas. Category award winners will be announced during the Awards Gala, taking place June 5 at the conclusion of the Annual Meeting.

DSA would like to congratulate all the sub-category winners and finalists for their remarkable achievement and the outstanding example they set for the direct selling industry.

DSA also recognizes its distinguished judging panel for this year’s ETHOS Awards. The 2012 judging panel included:

Tory Johnson (Founder and CEO, Women for Hire); Suzanne Fanning (President, WOMMA); Jon Phillips (Senior Editor, Wired.com); Nicole Marie Richardson (Executive Editor, Special Projects, Inc. Magazine Online); Joanna Pineda (CEO, Matrix Group); Judy Blatman (Senior Vice President, Communication, CRN); Jonathan Blum (Freelance Tech Writer); Linda Ferrell (Professor of Marketing, University of New Mexico); Brenda Cude (Professor of Housing and Consumer Economics, University of Georgia); Elizabeth Davis (Associate Professor and Program Director, Organizational Sciences, George Washington University); Greg Marshall (Professor of Marketing and Strategy, Crummer Graduate School of Business, Rollins College); Christie Phillips (Principal, BlueTree, LLC); Sabrina Kidwai (Senior PR Manager at ASAE and the Center for the Association of Leadership); Trey Campbell (Director, Communications, Southwestern Advantage); Sarah Baker Andrus (Director, External Relations and Academic Programs, CUTCO/Vector Marketing Corp.); Kimberly Cornwell (CEO, Celadon Road); Karen Eschebach (President, Clever Container); Angela Chrysler (President & CEO, Team National); Laurie Leopold (Editor, Product Girl); Pam Dean (President & CEO, Avalla); Dave Enders (President, YOR Health); Calvin Jolley (Vice President, Communications, 4Life Research); Mary Julich (Senior Vice President, Business Development, Symmetry); Denise Needham (Senior Director, Network Marketing and Training, Beachbody); Cortney Carroll (Vice President of Meetings, Incentives & Communication, Vollara); Pam Henrickson (Recognition Manager, Tastefully Simple); Laura Bynum (Communications/Media Relations Manager, American Public Works Association); Marmie Edwards (Vice President, Communications, Operation Lifesaver); Aaron Ellis (Communications Director, American Association of Port Authorities); Olivia Tong, CFA (Equity Research Analyst); John Curtis (Vice President, Brand and Communication, Scentsy).

About the Direct Selling Association
DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to customers. Among its more than 240 active and pending members are companies selling both via a party-plan method and in the traditional person-to-person style. In 2010, U.S. direct sales were more than $28.5 billion with nearly 16 million direct sellers nationwide. The vast majority are independent business people – micro-entrepreneurs – whose purpose is to sell the product/service of the company they voluntarily choose to represent. Approximately 90 percent of direct sellers operate their business part-time. For more information, visit http://www.dsa.org.

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