Kitchen & Bath Professionals are Receiving Greater than Expected Marketing Value with their Kitchen & Bath Channel Website, App and Social Media Platform Subscriptions

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The Kitchen & Bath Channel is experiencing explosive growth with a 35% increase in Spotlight Professional locations, a renewal rate of 99% and 100% of eligible upgrades from Featured to Spotlight taking advantage of the increased recognition.

The Kitchen & Bath Channel iPhone App

The Kitchen & Bath Channel iPhone App

...so to be highlighted by our proprietary search engine based on over ten criteria, gives our Spotlight professionals a clear advantage over their competition...

The Kitchen & Bath Channel announced today an increase in the subscription-based Spotlight Kitchen & Bath Professional locations of over 35% in the past 50 days. In addition, the subscription renewal rate for a second year of this year-old marketing service hovers at 99%, with 100% of eligible Featured professionals upgrading to the Spotlight level.

The Kitchen & Bath Channel provides a turnkey marketing solution to the kitchen and bath professional looking for marketing support for their social media, mobile and SEO efforts. As Spotlight level professionals, these firms are automatically supported via preferential placement in the consumer directory (available on both the website and app) and become an integral part of the Kitchen & Bath Channel’s overall social media and SEO strategies.

“The consumer directory contains over 17,000 industry professionals,” according to co-founder and partner Philip D. Zaleon, “so to be highlighted by our proprietary search engine based on over ten criteria, gives our Spotlight professionals a clear advantage over their competition. Each spotlight professional receives a profile page, which is in essence a mini-website, fully optimizable and searchable by Google and other search engines, not to mention the unique advantage of inclusion on a smart phone app for a fraction of the cost of developing their own.”

Statistically, the top performing Spotlight Professionals are receiving an average of 50 unique pageviews to their profile pages each month, with many getting click-throughs to their own websites. Additionally, Google searches and The Kitchen & Bath Channel’s social media strategies are driving traffic directly to the professional’s profile page, creating an additional viable inbound marketing source for the kitchen and bath professional.

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Philip D. Zaleon

Max Isley, CMKBD
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