Extraprise and Elsevier Named a 2012 American Business Awards Finalist for the Business-to-Business Marketing Campaign of the Year

Share Article

Database Marketing and Demand Generation Services Leader Recognized for Helping Develop Elsevier’s Award Winning, Multi-Touch Nurturing Campaign

Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, today announced that the company and its client Elsevier, a world-leading provider of scientific, technical and medical information products and services, have been selected as a 2012 American Business AwardsSM finalist for the Business-to-Business Marketing Campaign of the Year. Designed to build value, interest and loyalty around Elsevier’s brands and generate higher quality leads, Extraprise’s campaign enabled Elsevier to build stronger interactions with its customers and nurture them until they were ready to engage with sales. Extraprise’s website was also named as a 2012 Finalist in the Business Services Website Category (see Extraprise Named as Finalist in 2012 American Business Awards for Excellence in the Business Services Website Category).

The multi-touch, trigger-based nurturing campaign was designed to establish value and loyalty around Elsevier’s brand and products; re-engage dormant contacts in the database; and continue interest and loyalty for their products among both customers and prospects.

“Although we had a growing number of contacts from our awareness campaigns, sales force automation system, transactional data, and inbound leads, many of them had incomplete information, such as functional role, product usage and area of interest. As a result, we were not capturing enough information about the people we were communicating with, nor were we able to utilize existing information to create a more strategic approach to segmentation and targeting for campaigns,” said Sandra de Gelder at Elsevier. “We are delighted to be named a Stevie® Award finalist and more importantly, for being able to have longer and more relevant interactions with customers and prospects even if they are not yet ready to engage with our sales colleagues about one of our products.”

“By helping Elsevier with a holistic and comprehensive nurturing campaign, we were able to drive more timely prospect engagement,” said Chris Baribeau, Practice Director, Marketing Services at Extraprise. “We are thrilled to have provided Elsevier with right time marketing services that help optimize revenue performance and are pleased that they are recognized for their accomplishments."

The leader in right time revenue optimization services for B2B and B2C enterprises, Extraprise creates customer intelligence and uses it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer life cycle. Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions. Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.

About Extraprise Group Inc.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only demand generation services that combine customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive set of services from lead generation to nurturing to closed sale, and upsell and cross-sell, Extraprise’s i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted or on premise service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit http://www.extraprise.com or call +1(888) i2iMKTG or email info(at)extraprise(dot)com.

About Elsevier
Elsevier is a world-leading provider of scientific, technical and medical information products and services. The company works in partnership with the global science and health communities to publish more than 2,000 journals, including The Lancet and Cell, and close to 20,000 book titles, including major reference works from Mosby and Saunders. Elsevier’s online solutions include SciVerse ScienceDirect, SciVerse Scopus, Reaxys, MD Consult and Mosby’s Nursing Suite, which enhance the productivity of science and health professionals, and the SciVal suite and MEDai’s Pinpoint Review, which help research and health care institutions deliver better outcomes more cost-effectively.

A global business headquartered in Amsterdam, Elsevier employs 7,000 people worldwide. The company is part of Reed Elsevier Group PLC, a world-leading publisher and information provider, which is jointly owned by Reed Elsevier PLC and Reed Elsevier NV. The ticker symbols are REN (Euronext Amsterdam), REL (London Stock Exchange), RUK and ENL (New York Stock Exchange).

About The Stevie® Awards
The Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at http://www.stevieawards.com.


Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2012 Extraprise Group Inc. All rights reserved.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Email >
Follow us on