A “Whiskey Tango” Team-Up: Wild Turkey® Announces Charitable Partnership with Operation Once in a Lifetime

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Wild Turkey Bourbon® and non-profit organization Operation Once in a Lifetime announce a long-term partnership that will bring together America’s boldest bourbon whiskey and America’s toughest heroes.

Wild Turkey Bourbon® and non-profit organization Operation Once in a Lifetime are announcing a long-term partnership that will bring together America’s boldest bourbon whiskey and America’s toughest heroes.

The partnership between Operation Once in a Lifetime (OOIAL), an organization that provides support for U.S. Service members and their families, and Wild Turkey (or “Whiskey Tango,” as its commonly called on military bases) began earlier this year and shifts into high gear this summer with an integrated co-branded charity campaign. The promotion will feature special packaging on certain Wild Turkey products; in-store displays; mobile and online activations; and other programs designed to raise money and awareness for OOIAL. Wild Turkey will also be working hand-in-hand with the organization to create unique, customized experiences that live up to the organization’s name for U.S. soldiers. Wild Turkey kicked off this partnership by taking five soldiers on a two day trip to the Wild Turkey Distillery in Lawrenceburg, KY that featured a VIP tour led by Master Distiller Jimmy Russell and Associate Distiller Eddie Russell.

“Wild Turkey has always been bold and strong, which is likely why it has been so popular among the armed services community,” said Umberto Luchini, Head of Marketing, Campari America. “We’re grateful that these brave individuals put their lives on the line for our country every day and because of this, we are serving those who serve by supporting Operation Once in a Lifetime.”

“Operation Once in a Lifetime has always been dedicated to making the dreams of U.S. soldiers come true and continues to fight for our soldiers while they fight for us,” said Patrick M. Sowers, founder of Operation Once in a Lifetime. “Wild Turkey understands our mission and has arranged a number of different ways to help our soldiers; from creating great experiences to donating money to the cause. We are united together in the goal to help those who have always helped us.”

As part of its support for OOIAL, Wild Turkey has a donation-matching program running now through September 30 on its Facebook page (http://www.facebook.com/wildturkey) and at http://www.WildTurkey4thetroops.com, which promises to match every dollar its fans donate up to $50,500, for a total combined donation of $101,000. In exchange for their generosity, donors will receive personalized dog tags courtesy of OOIAL and Wild Turkey (while supplies last and where legal).

Uncompromising since 1855, Wild Turkey is the Real Kentucky Straight Bourbon Whiskey. Wild Turkey is a true American icon crafted by legendary Master Distiller, Jimmy Russell and his son, Associate Distiller Eddie Russell. Besides the classic Wild Turkey 101 Bourbon, other expressions now include Wild Turkey 81, Rare Breed®, Kentucky Spirit®, Wild Turkey 81 Rye and Russell’s Reserve®.

OOIAL is a non-profit organization whose mission is to make the dreams of U.S. soldiers and their families come true by providing free financial and moral support for anyone who has served. OOIAL was founded by Sergeant Patrick M. Sowers in order to provide support to soldiers on an everyday basis no matter what; fulfilling the motto you serve, you qualify.

About Campari America
Campari America is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), together with its affiliates Gruppo Campari. At the heart of Campari America are two legends in the American spirits industry. The first, Skyy Spirits, was founded in San Francisco back in 1992 by the entrepreneur who invented iconic SKYY Vodka. The second is the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been making the world’s finest whiskies since the 1800’s. Both companies were purchased by Davide Campari-Milano and together they form Campari America, which has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Campari America manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaça and Jean-Marc XO Vodka®. Campari America is also the exclusive US distributor of Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky, Hakushu® Single Malt Whisky, and The Yamazaki® Single Malt Whisky.

Campari America is headquartered in San Francisco, California. More information on the company can be found at http://www.campariamerica.com, http://www.facebook.com/campariamerica, Twitter: @CampariAmerica and http://www.camparigroup.com. Please enjoy Campari America brands responsibly and in moderation.

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Joe Flores
Catalyst Public Relations
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