Extraprise Named as Finalist in 2012 American Business Awards For Excellence in the Business Services Website Category

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Database Marketing and Demand Generation Services Leader’s Website Provides More Resources for Marketers to Execute Customer Intelligence-Based Multi-Channel Marketing Strategy and Campaigns

Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, today announced it has been named as a Finalist in the Business Services Website Category in the 2012 American Business Awards, along with well-established global brands like Accenture. More than 3,000 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories. Separately, Extraprise, and its client, Elsevier, were also named as a finalist in the Business-to-Business Marketing Campaign of the Year category (see Extraprise and Elsevier Named a 2012 American Business Awards Finalist for the Business-To-Business Marketing Campaign of the Year).

The Extraprise website, launched in October 2011, provides B2B and B2C marketers with resources to help them harness Big Data to create customer intelligence and use it to drive multi-channel marketing campaigns in the right time, in the right places, throughout the customer lifecycle. The website is focused on Extraprise’s Right Time Revenue Optimization demand generation services for both B2B and B2C enterprises, and shares thought leadership on database marketing and multi-channel marketing strategy and best practices. Featuring Extraprise’s i2i Marketing Services, client case studies, and marketing resources, the website offers marketers insight on strategic multi-channel marketing, sales and marketing alignment, customer intelligence, and lead scoring and lead nurturing.

“B2B and B2C marketers face tremendous challenges in transforming Big Data, in the form of customer interactions, into relevant intelligence to drive buying behavior,” said Joe Cordo, Chief Marketing Officer at Extraprise. “Extrapise.com provides innovative marketing resources and best practices based on the hundreds of millions of customer interactions we have conducted for our clients. We’re pleased that The Stevie® Awards highlight the importance of these resources for marketers.”

The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. Finalists were chosen by more than 140 business professionals nationwide during preliminary judging in April and May. More than 150 members of 10 specialized judging committees will determine Stevie Award placements from among the Finalists during final judging, to take place May 14 - 25. The 10th annual Stevie® Awards will be presented on June 18 in New York City and September 17 in San Francisco. Details about The American Business Awards and the list of Finalists in all categories are available at http://www.stevieawards.com/aba.

The leader in right time revenue optimization services for B2B and B2C enterprises, Extraprise creates customer intelligence and uses it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer life cycle. Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions. Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.

About Extraprise Group Inc.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only demand generation services that combine customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive set of services from lead generation to nurturing to closed sale, and upsell and cross-sell, Extraprise’s i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted or on premise service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit http://www.extraprise.com or call +1(888) i2iMKTG or email info(at)extraprise(dot)com.

About The Stevie® Awards
The Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at http://www.stevieawards.com.

Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2012 Extraprise Group Inc. All rights reserved.
Chris McCoin or Richard Smith
McCoin & Smith Communications LLC
508-429-5988 (Chris) or 978-433-3304 (Rick)
chris(at)mccoinsmith(dot)com or rick(at)mccoinsmith(dot)com

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