Aptara brings a unique pairing of technology expertise and a deep understanding of the publishing industry, which made them a natural fit for this high-profile project, said Henk Jan Gerzee, Director of eBusiness at Elsevier.
Falls Church, VA (PRWEB) May 30, 2012
Elsevier, the leading provider of scientific, technical and medical information products and services, selected Aptara to help launch their new eCommerce website. Chosen for their content technology expertise, Aptara led the migration of product content to a brand new eCommerce site. Located at store.elsevier.com, the site houses Elsevier’s complete catalog of eBook, print, and journal titles for professionals and students.
Aptara’s Content Technology team planned and led the migration of the original site’s content, including mapping and transition to the new platform, data backup, site testing, and content validation. Since the launch of the platform in March, Aptara has been responsible for ongoing operational content management of the store’s book, eBook, and journal inventory, including the metadata for each title and its promotional specifications.
“Aptara brings a unique pairing of technology expertise and a deep understanding of the publishing industry, which made them a natural fit for this high-profile project,” said Henk Jan Gerzee, Director of eBusiness at Elsevier. “Going forward, Aptara will continue to play a key role in our eCommerce platform, managing the content and maintaining the level of quality Elsevier is determined to offer its customers.”
“Elsevier’s new, user friendly retail site gives them a distinct business advantage,” said Dev Ganesan, President and CEO of Aptara. “Their well-respected brand and now their attractive new storefront attracts readers directly and reduces their reliance on distribution partners.”
Aptara enriches content for capitalizing on all digital mediums. Providing full content lifecycle production – from content creation and design, to new media enhancements, content technology solutions, and production for all mobile devices and platforms – Aptara develops innovative digital products that deliver content how, when, and where recipients want it, while providing publishers renewed agility and revenue opportunities.
Serving 9 of the 10 largest publishers in the world, Aptara is a US-based company founded in 1988 around its unique publishing technical expertise. Our over 5,000 professionals are deployed globally to help content providers create, enrich, publish, monetize, and manage their assets in the digital age. For more information: http://www.aptaracorp.com.
Elsevier is a world-leading provider of scientific, technical and medical information products and services. The company works in partnership with the global science and health communities to publish more than 2,000 journals, including The Lancet and Cell, and close to 20,000 book titles, including major reference works from Mosby and Saunders. Elsevier’s online solutions include SciVerse ScienceDirect, SciVerse Scopus, Reaxys, MD Consult and Mosby’s Nursing Suite, which enhance the productivity of science and health professionals, and the SciVal suite and MEDai’s Pinpoint Review, which help research and health care institutions deliver better outcomes more cost-effectively.
A global business headquartered in Amsterdam, Elsevier employs 7,000 people worldwide. The company is part of Reed Elsevier Group PLC, a world-leading publisher and information, which is jointly owned by Elsevier PLC and Reed Elsevier NV. The ticker symbols are REN (Euronext Amsterdam, REL (London Stock Exchange), RUK and ENL (New York Stock Exchange).