“Diary of a Wimpy Kid” to Appear for the First Time Ever in Full Color on Poptropica

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Launching Summer 2012, “Wimpy Boardwalk” Is the Second Island Featuring Poptropica Creator Jeff Kinney’s Bestselling Kids Series

In my long career in publishing, I have never seen the kind of explosive growth in popularity that I have witnessed with both Jeff’s ‘Diary of a Wimpy Kid’ series and Poptropica. They are a publishing industry phenomenon...

Hundreds of millions of “Diary of a Wimpy Kid” and Poptropica fans from around the world will see Greg Heffley and his family and friends in full color for the first time ever later this summer with the launch of “Wimpy Boardwalk.” See a sneak peek now in this Wimpy-in-color video.

Now under development on the popular virtual world for kids, the site’s 28th Island features kids’ favorite characters from the bestselling “Wimpy Kid” series in an all-new tale. The launch of Wimpy Boardwalk marks the first time that Poptropica is creating a second storyline for a series. In March 2011, the site introduced “Wimpy Wonderland,” a chance for Poptropicans go to on a snow-day adventure with Greg and his friends.

With its third feature film releasing this August, “Wimpy Kid” has been read online by more than 80 million children, and the print version published by Amulet, an imprint of Harry N. Abrams Publishing, has held multiple positions on “The New York Times Book Review Children’s Best Sellers List.” Poptropica was created by Jeff Kinney, who is also the author of the “Diary of a Wimpy Kid” series.

On the announcement of “Wimpy Boardwalk,” Kinney said, “I’m very excited to see the Wimpy world in full color for the first time. Wimpy Boardwalk has a setting that’s familiar to readers of my fourth book and the new movie, Dog Days, but the storyline is all new. I think kids will enjoy interacting with Greg and Rowley and taking part in a fun Wimpy Kid adventure.”

Named as one of TIME magazine’s Top 50 websites of 2011, the Poptropica Islands have been visited by more than 229 million kids worldwide since its launch in 2007. In just the first two weeks following the recent launch of the virtual world’s social networking offering, Friends, 10 million kids from across the globe connected safely and securely online. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

“In my long career in publishing, I have never seen the kind of explosive growth in popularity that I have witnessed with both Jeff’s ‘Diary of a Wimpy Kid’ series and Poptropica. They are a publishing industry phenomenon,” said Jess M. Brallier, publisher of Poptropica. “It is perfect that we can celebrate this unprecedented popularity by offering Poptropica fans the chance to explore Wimpy Kid in color for the first time anywhere.”

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

About Poptropica (http://www.poptropica.com)
Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica’s engaging quests, stories and games.

Kids create a “Poptropican” character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies, and compete in head-to-head competition. Parents can always trust that their children are playing – and learning – in a safe online environment.

Poptropica is published by Family Education Network, a part of Pearson, the education, services and technology company. Pearson’s other primary operations include the Financial Times Group and the Penguin Group.

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Lisa Wolfe
L. Wolfe Communications
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