RED PR Wins 2012 PRSA New York Big Apple Award

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The Public Relations Society of America of New York (PRSA-NY) awarded RED PR with a 2012 Big Apple Award in the Marketing Consumer Services category for the launch of nail industry game-changer, CND Shellac Power Polish.

“We are thrilled to receive this prestigious honor from the industry,” said RED PR President Julia Labaton. “We worked diligently on this launch to educate consumers and salon professionals of the Shellac-branded service and its unique performance.”

The Public Relations Society of America of New York (PRSA-NY) awarded RED PR with a 2012 Big Apple Award in the Marketing Consumer Services category for the launch of nail industry game-changer, CND Shellac Power Polish. PRSA-NY’s coveted Big Apple Awards recognize excellence in public relations. This distinction is the third PRSA-NY Big Apple Award that RED PR has earned for CND with previous award wins in 2007 and 2009.

“We are thrilled to receive this prestigious honor from the industry,” said RED PR President Julia Labaton. “We worked diligently on this launch to educate consumers and salon professionals of the Shellac-branded service and its unique performance.”

The program sought to broaden Shellac’s reputation as a power polish safer and healthier than gel and to educate salon professionals and consumers that Shellac is a branded product, not a general nail service. The program also worked to spark trial through impactful media coverage and exciting consumer events as well as build Shellac’s following of pop-culture power players. The 2011 program doubled annual sales and also resulted in more than 3,900 editorial placements reaching 1.83 billion consumers.

PRSA-NY’s Big Apple Awards were established in 1988 by The New York Chapter of the Public Relations Society of America. Now in its 25th year, the awards recognize superior communications programs that solve problems, change opinions and create opportunities.

RED PR was also the recent recipient of a 2012 Silver Bulldog Award for Best Branding for CND Shellac Power Polish.

RED PR (http://www.red-pr.com) is a full service boutique communications firm specializing in beauty and lifestyle brands. Services include marketing communications, media relations and event production. Clients range from entrepreneurial start-ups to global industry leaders. The agency is a member of Public Relations Boutiques International, http://www.prboutiques.com.

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Alyson Campbell
RED PR
212-431-8873
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Rachel Cooper
RED PR
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