DownEast Opens Second Location in Metro Denver

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Visitors to New DownEast Clothing Store at Outlets at Castle Rock Invited to Enter Grand Opening Giveaway

DownEast, a high-style, low-price retailer that specializes in trendy fashions as well as modest clothing, has expanded its presence in metro Denver with a new DownEast Clothing location at Outlets at Castle Rock. The store carries the DownEast Basics line of high-design yet budget-friendly fashions and accessories for women, teens and girls, as well as clothing from some of the most popular national brands at prices 50 to 70 percent below suggested retail.

Already, the DownEast Clothing concept is proving to be popular with local shoppers, with the store exceeding opening week sales projections. To show customers its appreciation, DownEast will host an official grand opening event at the store, offering shoppers a chance to enter a “Shopping’s More Fun with Your Girlfriends” giveaway.

This is the second metro Denver location for DownEast, which has operated a DownEast Basics store in the Southwest Plaza Mall in Littleton since early 2011.

“As a former Denver resident, I’m familiar with the fun, family-oriented culture the area has to offer, and I’m thrilled that we now have two metro locations,” said Klane Murphy, CEO of DownEast. “Our DownEast Basics store in Littleton has enjoyed enthusiastic support from the local community, and we’re already seeing similar great success with the new DownEast Clothing store in Castle Rock.

“In addition to our own DownEast Basics line of fashionable yet affordable clothing, the new DownEast Clothing location also carries other great fashion brand names at really low prices.” Murphy added that, “Colorado is a great state for us and we look forward to having an even larger footprint here as we continue expanding our store numbers.”

DownEast is a favorite among shoppers due to its “boutique on a budget” philosophy of providing stylish, quality clothing at affordable prices.

DownEast Offers “Shopping’s More Fun with Your Girlfriends” Giveaway

To celebrate the new opening, DownEast is offering a chance to enter a “Shopping’s More Fun with Your Girlfriends” giveaway from Friday, June 1 to Friday, June 8, 2012. Customers can register for the giveaway at the new DownEast Clothing store at Outlets at Castle Rock. The giveaway will award one lucky winner a shopping spree valued at $200 and also present a $50 gift certificate to each of four friends selected by the winner. The winner does not have to be present at the time of the drawing on Saturday, June 9, to win.

For contest updates and fashion news, customers can join the DownEast Basics Facebook Fan Page. They can also follow the DownEast By Design blog (downeastbasicsblog.com) for insights from DownEast’s Product Development team.

Visit the New DownEast Clothing Store in Castle Rock

The new DownEast Clothing store is located at Outlets at Castle Rock at 550 Factory Shops Boulevard. The store is near Journeys and Rue 21 in the first section of the outlet shopping mall.

Amy Miley, who managed the Littleton location, has moved over to the new store and will oversee a staff of six.

About DownEast

DownEast (http://www.downeastbasics.com), a leader in stylish and affordable apparel, home furnishings and accessories, believes that shopping should be a fun, guilt-free experience. Founded in 1991 and still family owned and operated, DownEast continues its goal of bringing customers the very best merchandise – from national brands to its own DownEast lines of home furnishings and DownEast Basics apparel – at the very best prices.

Shop for cute tops, womens sweaters, modest dresses and accessories at Downeastbasics.com.

The fast-growing retailer operates nationally with its Basics line via its online store in addition to 48 locations throughout the West including in Utah, Colorado, California, Idaho, Arizona, Washington, Nevada and Wyoming.

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Kathy Cabrera
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