ParSal Vending Supply Makes Local Headlines

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The All American Chicken Machine is about children's entertainment, bulk vending excitement and Long Island jobs

We're striving to be the leader in vending and we're willing to do what it takes to get there.

OCEANSIDE, New York (May 30, 2012) -- Long Island was once regarded as the capital of the bulk vending industry, and that fact is getting a lot of attention from the region's news media. At the center of the bulk vending buzz is ParSal Vending Supply LLC, which made Page 1 in the May 18 edition of the Long Island Business News. ParSal also garnered airtime on FiOS1, a digital TV news channel.

In an interview with the business journal and TV news channel, Frank Parisi, a principal of ParSal, recalled Long Island's connection to bulk vending. Beginning in the 1940s and through the 1970s, Long Island was home to half a dozen or so manufacturers of vendible charms and capsules. It was also headquarters to the largest operating company in the nation, Folz Vending, until 2004. Parisi's family acquired the Eppy Charm Co. of Lynbrook, NY, in 1973, and renamed it Alper Industries, which supplied products to Folz Vending and other vendors around the country.

The recent media coverage highlighted Parisi's experiences as a vending operator, which began when he was a young man. At age 13, he began operating trading card machines at baseball card shows. When he was 18, he placed his first bulk vending machine in a hair salon in New Rochelle, NY. Today, ParSal's extensive bulk vending installations serve rest stops along the New York Thruway and in supermarkets, movie theaters, Laundromats and other spots in the Empire State.

Parisi also discussed the comeback of the All American Chicken Machine, which is a big part of ParSal's future. The company is now marketing worldwide a contemporary version of the classic animated vending machine, which enjoyed immense popularity in the 1970s. ParSal's animated vending machine, outfitted with popular sports themes, is currently produced in China's Guangdong Province, but the Oceanside, NY, company would like to manufacture closer to home.

"I want to get away from having things made in China," Parisi told LIBN. "I want to be able to make my machines, capsules and toys right here in Oceanside."

To bring the production of the chicken vender from China to the U.S. -- rightly making it the "All American" Chicken Machine -- ParSal is planning to improve the machine's design while reducing production costs. The company also plans to produce domestically the egg-shaped capsules and the toys that go in them by automating labor-intense manual processes, like painting figurines. (Nearly all manufacturing of bulk vending novelties moved to China by late 1970s.)

"The attention and positive media coverage for ParSal and the chicken machine echo our knowledge of bulk vending and passion for the market," Parisi said. "We're striving to be the leader in vending and we're willing to do what it takes to get there. Simply put, we have a great story to tell -- but the best is yet to come."

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Oceanside, NY-based ParSal Vending Supply LLC manufactures and markets the 21st-century version of the classic animated bulk vender, the All American Chicken Machine. The animated chicken, outfitted for a variety of popular sports, resides in a livelier environment than its ancestor. The sturdy steel cabinet has a compact 23" x 23" footprint, stands 55" high, and is equipped with flashing lights and a state-of-the-art sound system that plays not only modern music, but also custom chicken sounds. When a vend is initiated, the chicken rotates as part of an audiovisual performance. The All American Chicken Machine is sold worldwide. For more information, visit

The Long Island Business News is a weekly business journal based in Ronkonkoma, NY, and owned by Dolan Media Co. of Minneapolis, MN. Launched in 1953 as the Long Island Commercial Review, LIBN covers business, government, legal, nonprofit and healthcare issues in Long Island's two counties, Nassau County and Suffolk County.

Verizon FiOS1 is a hyper-local content channel that broadcasts news and community programming to FiOS TV subscribers in Long Island, New Jersey and Washington, DC.

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