Granite Transformations To Speak At International Franchise Expo In New York

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Remodeling Services Franchise to Share Expertise on Building a Powerful Franchisor-Franchisee Relationship

Granite Transformations, a remodeling services franchise, announces its participation as a speaker at the upcoming International Franchise Expo (IFE) in New York City, June 15-17, 2012. Participating in the “Building a Strong Franchisor-Franchisee Relationship” panel, Granite Transformations’ CEO Mark Johnson, as well as South Jersey franchisee, Joe Rayesky, will speak on how both parties can work together to build a breakthrough brand . Moderated by Franchise Times’ executive editor, Nancy Weingartner, the panel will include discussions from Granite Transformations, as well as, Monkey Joe’s and Fisher Zucker LLC.

The well-known franchising event will take place at the Jacob Javits Convention Center and uniquely showcases hundreds of franchise companies offering a wide range of opportunities at virtually every investment level. Tens of thousands of perspective investors and franchisees from across the country and overseas have attended the show over the last 20 years.

“We are excited to be participating as a speaker at the International Franchise Expo this year,” explains Mark Johnson, CEO of Granite Transformations. “IFE is one of the most well-respected franchising events across the globe, and after being in the franchise industry for more than 30 years, I am honored to be able to share expertise and experiences from our franchise with other franchisors, franchisees and potential investors. We are confident that our franchisees are our biggest assets, so we believe strongly that striking the perfect balance between franchise and franchisee can be a differentiator.”

For more information about the panel, please visit IFE’s website at The Franchisor-Franchisee Relationship panel will take place on Friday, June 15 from 2:00 – 3:00 p.m.


With U.S. offices based in Miramar, Fla., Granite Transformations, a remodeling services company, has facilities and showrooms around the world offering new and exciting alternatives to traditional countertops, backsplashes, floors and more. The first Granite Transformations franchise opened in 1996 in Perth, Australia. Consumer response to the revolutionary resurfacing process was overwhelming resulting in growth across Australia and New Zealand. With the first U.S. offices opening in 2001, Granite Transformations now has nearly 90 showrooms across North America with more showrooms opening every year. In 2004, the company began UK operations and is now also growing throughout Europe. In addition to easy installation and beautiful surfaces, the company also offers its customers the convenience of quality cabinet refacing and acrylic tub liners.

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