The perceived importance of paid search has dropped significantly in recent years. With new digital channels like social and mobile garnering so much attention, many marketers have a set it and forget it attitude when it comes to search.
CHARLOTTESVILLE, Va (PRWEB) May 30, 2012
Tad Miller, VP of Accounts, and Cady Condyles, Director of Marketing at the full service search engine marketing firm, Search Mojo, will speak at the Search Marketing Expo Advanced Marketing Conference on June 5-6 in Seattle, Washington. Miller’s session, Maximizing Enterprise SEM, will review best practices for managing search campaigns for large scale, enterprise clients. Miller will speak along with Craig Macdonald, Senior Director of Product Marketing with Microsoft Search Advertising, James Mathewson, Global Search Strategy Lead with IBM, and Lisa Sanner, Director of Paid Search with Point It. Condyles’ session, Auditing PPC Campaigns, will discuss common mistakes and red flags to look out for when auditing a PPC account. Condyles will speak along with Joe Kerschbaum, VP of Clix Marketing, Melissa Mackey, Search Supervisor with gyro, and David Rodnitzky, CEO of PPC Associates.
“The perceived importance of paid search has dropped significantly in recent years,” said Condyles. “With new digital channels like social and mobile garnering so much attention, many marketers have a set it and forget it attitude when it comes to search. Paid search is an important channel when managed correctly and needs to be regularly audited and updated. The power of search should not be underestimated.”
Miller’s presentation will focus on PPC campaign management of enterprise accounts. These large scale clients need to treat PPC differently from other forms of advertising. A data driven approach is necessary for successful PPC campaigns. Condyles’ presentation will highlight the best practices for auditing PPC campaigns. Session attendees will learn easy ways to spot red flags, avoid common PPC mistakes, and improve PPC performance.
About Tad Miller
As the Vice President of Accounts, Tad works directly with Search Mojo's clients to manage and execute their search engine optimization, pay per click advertising, and online marketing strategies. Tad has a broad spectrum of search marketing experience in working with Fortune 500 insurance companies, pharmaceutical companies, OEM automotive manufacturers and small start-up online businesses to significantly improve their natural search engine rankings using Search Mojo’s proven Search Engine Optimization process.
Tad has also managed over $35 million dollars of search marketing budgets for clients with a proven record in conversion optimization through strategic bid management, budget re-allocation and landing page design and testing.
About Cady Condyles
Cady Condyles is the Director of Marketing for Search Mojo, a search engine marketing agency offering Search Engine Optimization (SEO), Pay-Per-Click (PPC) Management, Online Reputation Management and Facebook Advertising.
Cady has over eight years of experience creating, managing and optimizing PPC programs for multichannel advertisers. With Search Mojo, she develops and expands the marketing plans while coordinating the public relations & social media efforts, managing SEO & PPC campaigns, and handles event and trade show management. Cady graduated from the University of Virginia with degrees in Economics and Psychology. You can follow her on Twitter as @CadyCondyles.
About Search Mojo
Search Mojo specializes in lead generation through search engine marketing services. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their organic search engine rankings, online reputation management, and pay-per-click advertising performance in search and Facebook advertising. Learn more about Search Mojo at http://www.search-mojo.com or read our blog, Search Marketing Sage, at [blog.search-mojo.com.
About SMX Advanced
SMX Advanced is the only search marketing conference designed exclusively for experienced internet marketers. Sessions are fast-paced, Q&A-packed, frequently controversial, always informative…and don’t stop to cover the basics. And there will be plenty of learning and sharing. The most accomplished search marketers in the world will present cutting edge tips for driving traffic and increasing conversions from paid search advertising, SEO, social media marketing, search analytics and more.