OpenCandy® Advertising Network Helps Developers Monetize Over 600 Million High-Quality Free Software Installs

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SweetLabs, Inc., the company behind the OpenCandy software advertising network, today announced that OpenCandy has helped hundreds of developers monetize the distribution of over 600 million installs of free software by end users since 2008.

SweetLabs, Inc., the company behind the OpenCandy software advertising network, today announced that OpenCandy has helped hundreds of developers monetize the distribution of over 600 million installs of free software by end users since 2008.

OpenCandy, often called the “AdSense for Software”, helps independent and commercial software developers by dynamically delivering a single high-quality offer to a user during the software installation process. Software publishers can easily plug in OpenCandy and start generating revenues instantly, with full control over which offers are made to their users. Software advertisers can use OpenCandy to cost-effectively acquire users through a pay-per-install, auction-based model, maintaining full control over how offers are made to the end-user.

OpenCandy takes a unique approach to the market, putting quality and user experience first. Each partner application is individually reviewed by the OpenCandy policy team and subjected to the most rigorous compliance tests to ensure adherence to strict quality and security guidelines. OpenCandy advertisers reach an educated, influential, tech-savvy audience who are downloading desktop apps in large volumes.

“The majority of free software distribution and monetization solutions are blatantly disrespectful to the user-- a potpourri of malware, spyware, and plain crapware,” said Chester Ng, co-founder and CMO of SweetLabs. “We set out 4 years ago to build the first solution focused on providing developers with a high quality, scalable recommendation network , and we’re not only excited about the 600 million install milestone, but more importantly we’re proud that we continue to set the high bar for quality in the industry as we grow.”

A wide range of software publishers and advertisers, from some of the largest technology brands to independent open-source developers, have taken advantage of OpenCandy to easily and ethically distribute and monetize their applications. The company has partnered with developers and companies in every part of the world, localizing offers in dozens of languages and hundreds of countries.

For more information on OpenCandy and the benefits of the software network, visit http://www.opencandy.com.

About SweetLabs
SweetLabs, Inc. was founded in 2008 to empower developers to reach new users and monetize great applications. The company’s first product was the OpenCandy® advertising network, which powers user-friendly software recommendations during the download and installation process. In June 2011, SweetLabs launched Pokki®, an application platform that brings the modern “app” experience to the desktop, enabling developers to create engaging, connected desktop applications using standard web languages like HTML5. SweetLabs is based in San Diego and funded by Intel Capital, Google Ventures, Bessemer Venture Partners, and O'Reilly AlphaTech Ventures. Visit http://www.sweetlabs.com for more information.

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Tom Huntington
SweetLabs Inc.
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