Apptria Technologies Adding License Entitlement Data to Software Recognition Offerings

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Asset Management ISVs Poised to Deliver Comprehensive License Intelligence to End Users

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For Apptria partners, [the integration of license entitlement data] provides an unprecedented opportunity to increase the value of their offerings and further differentiate their products from competitive solutions in the asset management marketplace.

Apptria Technologies™ announced today that it has begun integrating stock keeping unit (SKU) data and license entitlement information into its core offering, the Apptria Software Catalog™. The move signals Apptria's long-term strategic commitment to integrating content into its software recognition solutions for asset management ISVs and other technology providers that wish to deliver comprehensive license intelligence to their customers.

By incorporating licensing data into its software catalog, Apptria Technologies will enable its OEM partners to associate product use rights such as upgrade rights, downgrade rights, and license types with applications found on their customers' corporate workstations and servers.

Companies worldwide struggle to track and manage software licenses in part due to the lack of a standard methodology that would allow application information discovered on corporate desktops to be reliably correlated with software titles and entitlement data. This challenge has gained significant visibility in the last few years as increasingly aggressive software vendors seek to shore up flagging revenue streams by auditing their customers and demanding full compliance with license agreements.

The Apptria Software Catalog addresses such challenges by providing the data necessary to match application information discovered on desktops and servers with the correct software titles, versions, and editions in an automated fashion—a necessary, yet exceedingly complex first step in understanding what licensed software is installed across the enterprise, and where license deficits or overages exist. The addition of licensing data will help Apptria's OEM partners take the process one step further to determine what product use rights are permitted for applications deployed in their customers’ environments.

Kris Barker, Co-founder of Apptria Technologies, commented, "We are excited to offer ISVs additional premium content that allows them to transform discovered application data into critical license intelligence for their end users. For our partners' customers, this will mean a significant improvement in their abilities to evaluate their license positions and minimize compliance risk. For Apptria partners, it provides an unprecedented opportunity to increase the value of their offerings and further differentiate their products from competitive solutions in the asset management marketplace."

With a global footprint of over 21 million desktops, the Apptria Software Catalog has rapidly become the "gold standard" for software recognition. Maintained by a dedicated team of researchers, the database grows daily through contributions from its extensive network of end users, as well as data provided by software publishers. By using this "crowd-sourced" approach, Apptria Technologies ensures its OEM partners' software recognition capabilities remain continuously up-to-date and relevant within their customers' complex and changing desktop/server environments.

To learn more about Apptria Technologies' OEM program, visit or call 1.888.7042.

About Apptria Technologies™
Apptria Technologies provides world-class software recognition capabilities to ISVs and other technology providers seeking to improve the quality and accuracy of their own asset management offerings. Apptria Technologies was founded in 2011 by several executives of Express Metrix, an industry leader in developing IT and software asset management solutions. The Apptria Software Catalog powers the application recognition within Express Metrix's flagship product, and has been licensed by ISVs including Numara Software (now part of BMC), IBM, New Boundary Technologies, Fast Ltd., LANDesk, and more. Learn more about Apptria Technologies at

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D. Brandt
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