Sip Into Summer! The Coffee Bean & Tea Leaf® Launches New Pacific Coast Iced Tea

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Specialty coffee and tea retailer unveils first retail iced tea in-store.

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The Coffee Bean & Tea Leaf®, the oldest and largest privately-held specialty coffee and tea retailer, is giving home entertaining a whole new (tea) bag this summer with the launch of their first ever retail iced tea product, Pacific Coast Iced Tea. The 100% pure Ceylon black tea is brewed daily in-store and for the first time, also comes perfectly portioned in convenient pouches so consumers can brew a perfect pitcher for summer sipping in the comfort of home.

The Coffee Bean & Tea Leaf® Tea Director David De Candia sourced the premium black tea from the Bogawantalawa Tea Estate in the mountains of Sri Lanka. The hand-plucked leaves offer a woodsy aroma and sweet, crisp finish, and are prepared and portioned specifically for iced preparation. As a cut leaf tea, Pacific Coast Iced Tea yields a higher concentration of flavor that helps counterbalance the dilution that can occur with other teas served over ice.

“Medium-bodied, yet clean and refreshing on the palate, the Pacific Coast Iced Tea is ideally suited for summer and iconic BBQ dishes like grilled chicken or burgers,” said De Candia.    

The Pacific Coast Iced Tea comes portioned in a 10-count pouch tea tin and is available for purchase in-store and online at http://www.coffeebean.com, and is served daily in The Coffee Bean & Tea Leaf® locations this summer.

ABOUT THE COFFEE BEAN & TEA LEAF®
Born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf® is the oldest and largest privately-held specialty coffee and tea retailer in the United States. Embodying a passion for connecting loyal customers to one another with carefully handcrafted products, the company is known for sourcing and providing the finest ingredients and flavors from around the world. For nearly 50 years, The Coffee Bean & Tea Leaf® has demonstrated a passion for product innovation epitomized by The Original Ice Blended® beverage. The company has grown to be an international icon and currently has more than 800 stores in 23 countries. In 2010, The Coffee Bean & Tea Leaf® launched the CBTL® Single Serve Beverage System that allows consumers to make their favorite espresso, brewed coffee, tea and specialty beverages at home, at the touch of a button. For more information, visit http://www.coffeebean.com, http://www.cbtl.com or http://www.facebook.com/coffeebean.

For more information about The Coffee Bean & Tea Leaf®, please contact JS² Communications at (323) 866-0880 or email cgilmour (at) js2comm (dot) com or dhossfeld (at) js2comm (dot) com.

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Diana Hossfeld
JS2 Communications
(323) 866-0880 112
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