Leading Optical Merchandiser Fashion Eyewear Introduces New Designer Brands to Store’s Line-Up

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Fashion Eyewear, U.K.’s leading supplier of designer and prescription spectacles, adds new names to the store’s growing list of designer eyewear brands. This move gives first-time customers and loyal buyers alike a wide array of styles to choose from for an enhanced shopping experience.

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One of the most important qualities that make a good retail store is a wide-ranging and diverse merchandise selection that can cater to a variety of customer needs. In keeping with this business principle, U.K.’s most trusted spectacles retailer, Fashion Eyewear, has recently expanded its list of designer options through the inclusion of new brands to their continuously growing collection of eyewear products.

The London-based eyeglasses supplier already has an extensive catalogue of over 30 designer brands in its merchandise, including luxury items such as Bvlgari, Prada, Gucci, and D&G glasses as well as hip and trendy eyewear like Ray Ban Wayfarers and Carrera, Persol, and Oakley prescription sunglasses. The latest brands that are now available for purchase from the store are Tag Heuer, Lindberg, and Hugo Boss.

Men and women who are partial to Tag Heuer’s seamless aesthetic can now purchase the brand’s glasses from Fashion Eyewear. Tag Heuer selections available at Fashion Eyewear stores range from rimless glasses that can be used for daily wear to sports glasses that offer vision correction with a 180° panoramic field of vision.

Fans of Lindberg’s no-fuss style philosophy can now also easily get their hands on the designer brand’s minimalistic eyewear pieces. Lindberg glasses available at Fashion Eyewear include square and rounded frames in an assortment of colours and materials. Hugo Boss glasses that can be bought from the trusted designer eyewear supplier include trendy and classic pieces fashioned from acetate or stainless steel.

Fashion Eyewear expects that the new additions to the store’s line up will only add value to its customer’s shopping experience. The trusted retailer also believes that giving customers a wider range of products to choose from can further help them achieve their business objectives. “Our aim is to provide buyers with the best customer service,” explains a representative of Fashion Eyewear. “We also aim to help find the exact pair of glasses to suit all of our consumers’ specific needs.”

Offering more brand choices is not the only way Fashion Eyewear demonstrates its dedication to providing excellent customer service. The company also assists buyers on all the steps involved in purchasing eyewear, from the initial eye-test and consultation, to giving advice on how to choose suitable styles. Fashion Eyewear representatives encourage shoppers to visit any of their shops so they can give the store’s service a try, saying, “If you want to experience complete service, come and visit us in one of our stores”. Fashion Eyewear branches can be found in Chiswick, London and Farnborough, Hampshire.

The optical retailer also offers provisions for shoppers with no access to any of its brick-and-mortar shops. Buyers can purchase glasses over the internet, via http://www.fashioneyewear.co.uk, or they can place their orders by phone. However, even without direct contact, customers of Fashion Eyewear are assured of the company’s trustworthiness.

“We guarantee that all of our products are 100 per cent authentic,” the store’s representatives report. “All of our products are supplied by entirely genuine world class manufacturers.”

With the addition of new names to the store’s long list of designer eyewear brands, Fashion Eyewear continues its pursuit of excellence. As a parting note, store representatives assert that the company is especially focused on forging good customer relations: “We always put customers’ needs first here at Fashion Eyewear.”

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