Optibike to Off Test Ride Events During LOHAS Forum June 12-14

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Optibike bringing rides to LOHAS.

Optibike Electric Bicycles is proud to be a sponsor the 2012 LOHAS Forum and provide demo rides throughout the mornings of the conference.

June 13th and 14th at 7am, Optibike with be sharing the riding experience. Attendees can sign up on June 12th at the Boulderado to take part in the morning rides.

“Optibike is excited to be a part of an event that embraces so much of what we are as a product and as a company,” Jim Turner, the founder of Optibike.

Lifestyles of Health and Sustainability (LOHAS) describes an estimated $290 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living.

“We are very much a part of the Boulder Community and in encouraging people to ride a bike, be active, appreciate the environment,” Jim Turner, owner of Optibike said. “Optibike wants to be an integral part of allowing all people to be healthy and active.”

Optibike promotes healthy living, active lifestyle and getting people out into the outdoors. Optibike has a strong prescence in promoting a green environment and offering people of all abilities a chance to ride their bike instead of use their car.

“Optibike owners are people who want to be active, whether experienced riders or beginners,” Turner said. “Optibike feels that LOHAS is a great forum for our company ideals and our product.”

Approximately 13-19% percent of the adults in the U.S. are currently considered LOHAS Consumers. The industry that serves these consumers has been identified in a research report by The Natural Marketing Institute and given the moniker of Lifestyles of Health and Sustainability, or LOHAS—a market conservatively estimated at $290 billion in the U.S., and growing.

The Super Energy Efficiency of the Optibike allows you to travel 2000 miles for $4.00 with nearly a zero carbon footprint. Optibike is a unique approach to a healthy lifestyle and incorporating a passion for adventure.

The interconnections between global economies, cultures, environments, and political systems play a large role in the holistic worldview of the typical LOHAS Consumer, but equally important are the interconnections of mind, body and spirit within individuals. According to the LOHAS group, the current growth in this market group strongly supports the notion that spirituality is no longer relegated to the New Age periphery but is undeniably migrating to the center of mainstream cultural awareness.

Optibike will be showcasing the bikes as well as engaging with attendees through the June 12-14th event.

For more information on Optibike, http://www.optibike.com
For details of the LOHAS forum, http://www.lohas.com/forum

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Craig Taber