LeisureLink Expands Its Leadership Team with Key New Hires

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Executives’ Proven Track Records of Growing Revenue Will Add Depth and Breadth As Leading Guest Generation Company Ramps Up to Meet Increased Demand

LeisureLink Inc., the leading provider of revenue management, distribution, and real-time market data for hospitality properties, today announced the addition of three senior executives to manage its rapid growth: Tom Lamb, President; Alex Hansen, CFO; and Adam Michaelson, CMO.

“Since launching our proprietary Marketspan™ Guest Generation System in June of last year, LeisureLink has seen tremendous growth and opportunity as we help our customers maximize the value of their vacation lodging inventory. Tom, Alex and Adam represent a deep bench of talent with their varied backgrounds and disciplines and I look forward to their contributions as we continue our effort to leverage big data, algorithms and automation across the travel industry,” said Erik Hovanec, CEO of LeisureLink.    

About Tom Lamb, President: Prior to joining LeisureLink, Tom headed global operations for American Discovery, one of the world’s leading providers of legal outsourcing services. Before American Discovery, he was co-founder and COO of Done Right!, a venture capital-backed marketing services firm that was sold to Tree.com in July 2009. Previously, Tom served as head of corporate development for Overture Services, leading the company's efforts in structuring and negotiating numerous acquisitions and strategic partnerships, culminating in the company's sale to Yahoo! in 2003. He was also an investment banker in Latin America for N.M. Rothschild & Sons, specializing in mergers and acquisitions and government privatizations. Tom began his career practicing law on Wall Street and in Los Angeles, specializing in corporate transactions, and earned a Bachelor of Arts degree from the University of Southern California, a J.D. from the University of California, Davis and a M.B.A. from the Anderson School at the University of California, Los Angeles.

About Alex Hansen, CFO: Alex brings a 25-year career of public and private-equity company financial leadership for rapidly growing companies. His experience includes raising capital, investor relations, mergers, acquisitions and divestitures, and building business infrastructure in the internet/new media, advertising/entertainment and consumer products sectors. Prior to LeisureLink, he served as the Chief Financial Officer for Internet Brands, a multinational online media company, where he led a successful IPO, implemented public company infrastructure and managed the initial Sarbanes Oxley 404 implementation. As controller and executive sponsor of consolidation for Danone Waters of California, Groupe Danone’s North American water business, he supported the implementation of joint venture agreements with Coca-Cola and Suntory International. He also served as the Chief Financial Officer for Quisic Corporation, Creative Planet, and J. Walter Thompson Specialized Communications.

Alex currently serves as Partner Council Chair for Hardesty LLC, a national professional services firm for Chief Financial Officers. He is a member of the American Institute of CPAs (AICPA) and Association for Corporate Growth (ACG), and has a California CPA license. He holds a B.A. degree in Philosophy from Williams College and a Masters degree in Divinity in Ecumenics from Princeton Theological Seminary.

About Adam Michaelson, CMO: Adam spent the first 15 years of his career at global advertising agency powerhouses in New York and Los Angeles, such as Grey, Ogilvy, and Dentsu, spearheading client strategy, campaign management and new business development for Fortune 100 clients. A specialist in online, direct response and customer acquisition, Adam’s marketing expertise includes consumer and enterprise technology, subscription services, capacity models, travel & tourism, entertainment, and retail, for clients such as Hilton, The Peninsula Group, Beverly Hills Tourism, Asiana Airlines, Las Vegas casinos and many others. He also served as Senior Vice President of Marketing for Bank of America, driving historic customer growth in the prime loan, banking and insurance segments. Adam earned his M.B.A from the Anderson School at the University of California, Los Angeles, and a B.A. in Communications from Boston University.

About LeisureLink, Inc.
Founded in 2006, LeisureLink is a private, high-growth company headquartered in Pasadena, California, and funded by leading Southern California venture capitalist firms Clearstone Venture Partners and Mission Ventures, with a strategic investment from Wyndham Worldwide. Over 1,500 “LeisureLinked” independent vacation rental properties, timeshares, villas, bed and breakfasts, condo hotels and boutique resorts throughout the U.S., Canada, Mexico, Europe and the Caribbean trust our online system to manage their brands, maximize their profitability, streamline their revenue-driving efforts, and put heads in beds, every day.

LeisureLink has two industry-leading product offerings. Our B-B software platform, Marketspan, and our consumer-facing website for travelers, ABetterStay.com:

The Marketspan™ Guest Generation System
Marketspan™ is the leading Guest Generation System for vacation properties worldwide. Its powerful, proprietary technology provides an easy-to-use, web interface to help properties generate more guests, faster, in all seasons and market conditions. Through its combination of real-time market data, yield-optimizing algorithms and automation, and highly scalable, flexible, distribution solutions, our Marketspan Guest Generation System levels the playing field for independent properties. With Marketspan, our properties have the ability to access hard-to-reach data, make informed business decisions, calculate competitive rates, track room availability, and then showcase and distribute their property promotions instantly and globally to millions of potential travelers.

Our consumer-facing, online travel booking site, ABetterStay.com is powered by LeisureLink’s proprietary Guest Generation System, Marketspan, and provides millions of travelers with direct access to the largest online network of vacation rentals, condos, timeshares, bed and breakfasts, resorts, and villas in the world. Rates and promotions on ABetterStay.com are updated in real time, guaranteeing that guests who prefer an alternative to a traditional hotel stay will always find the best deal, and eliminating the need to comparison shop from site to site.

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Rebecca Metz
Metz Communications
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