New Mobile Keyword-Capture Feature from Multi-Channel Messaging Provider, Trumpia, Allows Marketers to Create More Personalized Campaigns

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Mobile text solution facilitates greater data collection instantly.

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Our goal at Trumpia is to help marketers create more profitable and beneficial customer relationships by increasing the relevancy of their campaigns.

Trumpia, the leading solution provider for Multi-Channel Marketing and Messaging, offering mobile text, email, voice broadcast, IM and social media in a single integrated platform, today announced a new Mobile Keyword-Capture feature that makes it easy for marketers to collect more than phone numbers (such as custom data and email addresses) when people opt-in for text alerts. As a result, marketers are able to create more personalized campaigns across multiple marketing channels.

Using a set of unique auto-responders, the new Mobile Keyword-Capture feature allows businesses to send specific prompts for data collection to people after they initially opt-in by texting a mobile keyword like TRUMPIA to a short code like 69302. Businesses are able to collect a person’s first and last name, email address and/or AIM and MSN screen name or any other targeting information. The data is then automatically stored in the business’s database hosted at Trumpia.

The Trumpia Mobile Keyword-Capture feature allows businesses and organizations to efficiently populate their marketing database with information including contact data across a wide variety of marketing channels. As a result, it allows a brand to easily execute highly personalized campaigns and leverage cross-channel marketing opportunities. With a single user engagement experience, a business or organization can collect all the data it needs to make its message relevant and send out future mobile coupon and voice broadcast offers, educational email newsletters and important IM alerts.

Trumpia users will be able to create even greater customization in the type of data they collect via mobile text, gathering information about customers and constituents likes and dislikes. As a result, they will be able to benefit from an even higher level of campaign personalization and audience engagement.

“Our goal at Trumpia is to help marketers create more profitable and beneficial customer relationships by increasing the relevancy of their campaigns,” said Ken Rhie, co-founder and CEO for Trumpia. “Our new Mobile Keyword-Capture feature is just another example of what our subscribers have come to expect from our technology, offering them highly efficient, flexible tools for making the most of their marketing resources and quickly delivering the results they need.”

The first version of Trumpia’s Mobile Keyword-Capture feature, including the ability to collect first name, last name and contact information across multiple communication channels is now available. The second version of the new feature, including the ability to collect custom data, will be available in mid-June.

About Trumpia
Trumpia is the only All-In-One Multi-Channel Marketing and Messaging platform that gives marketers and their customers the greatest level of choice by incorporating SMS and MMS text, email, voice broadcast, IM and social media. For the same price that other providers charge for a single stand-alone email or mobile marketing solution, companies can now afford Trumpia’s multi-channel technology that integrates every popular messaging channel and the most comprehensive set of mobile text marketing features in the industry today. In doing so, Trumpia allows marketers to orchestrate a coordinated cross-channel marketing strategy via a single, web-based system to dramatically increase response rates, brand awareness and return on investment.

Thousands of small businesses, non-profits and Fortune 500 companies are harnessing the power of Trumpia’s patented technology directly from Trumpia or through one of its resellers. With Trumpia’s White Label Reseller program, savvy marketers are creating their own branded website using Trumpia’s opt-in, permission based marketing software platform. Resellers can set-up their own pricing, profit margins and monthly plans. Trumpia’s support team is available to serve customers seven days a week -- Monday through Friday, 6:00 am to 6:30 pm, and Saturday and Sunday, 8:00 am to 4:00 pm, Pacific Time. For more information about Trumpia’s All-In-One platform, visit, sign-up for a free webinar or call +1-888-707-3030.    

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Andrea Corry

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