DBE Releases Joint Case Study “How Slingo’s Game Changed”

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Digital Brand Expressions (DBE), its client Slingo, and its strategic partner, KnowClick, have teamed to release a case study on their joint marketing success for online gaming site Slingo.com.

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Digital Brand Expressions (DBE), its client Slingo, and its strategic partner, KnowClick, have teamed to release a case study on their joint marketing success for online gaming site Slingo.com.

“How Slingo’s Game Changed” is an in-depth analysis of how KnowClick’s unique approach to uncovering barriers to conversion and loyalty helped DBE and Slingo identify areas of growth opportunity that their analytics tools had missed. Addressing the issues surfaced by the research enabled Slingo and DBE to redirect their efforts and create more meaningful connections with the people registering to play games on Slingo.com. Among the improvements directly attributable to the research findings is a 55% increase in lifetime value of new registrants.

“Since we were established in 1995, Slingo has rapidly evolved and transformed from our roots as a classic namesake slots and bingo game to a leading cross-platform gaming company,” said Bobby Hewitt, Director of Marketing for Slingo Inc. He continued, “As part of our long-term strategy to make Slingo accessible to consumers worldwide, we found that DBE’s achievement in digital content marketing and KnowClick’s commitment to actionable measurement would allow Slingo to uncover key insights that would allow us to realize this goal.”

“When Slingo presented the challenges it faced in terms of customer acquisition and retention, we felt this would be an ideal opportunity to introduce KnowClick and gain thorough understanding using their innovative approach,” said Veronica Fielding, CEO of DBE.

“This project not only led to great business results for Slingo and a better experience for their users, but it also demonstrated how close collaboration enables fast and effective improvements,” added Ben Yurchak, President of KnowClick.

To download a copy of the case study “How Slingo’s Game Changed”, please click here.

Slingo Inc. was one of the first casual games companies and is currently one of the leading cross-media gaming companies worldwide. It currently develops and licenses the intellectual property for the Slingo® brand of games, to include casual and social games; casino slot machines and table games; lottery tickets, TV programming and more. The Slingo brand reaches over 55 million people through casino slots, online, retail, mobile and other platforms, and its website has over 4 million registered users. People can play free games, as well as join the social networking community and enter sweepstakes for a chance to win cash prizes by visiting http://www.slingo.com.

KnowClick provides highly actionable insights that are not available from web analytics solutions or website satisfaction surveys. KnowClick enables their clients to know the total business impact of their websites across all channels (including offline sales driven by their websites), exactly why their visitors aren’t converting, and the priority changes that must be made to drive more conversions. KnowClick’s actionable insight is enabled by their unique technology, which measures the impact of every click at driving visitors towards purchase and building the brand.

Digital Brand Expressions helps businesses to be found faster on the Web and to be more actively engaged with stakeholders than their competition. Through an integrated suite of content marketing services, which typically includes search engine optimization, pay-per-click advertising, and social media marketing, DBE helps ensure that its clients are visible on the Web when and where people are searching for the solutions they provide. The company’s clients include corporate giants, emerging markets players and savvy start-ups.

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Dianel Yunes