GoldMax Expansion Continues in Southern California; Friendships Developed at GoldMax

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GoldMax USA is continuing its expansion into Southern California with the opening of two Riverside County locations providing the residents of these communities with the opportunity to have their unwanted gold and silver items evaluated for free. GoldMax expects to open more stores in the Southern California area within next 30 to 60 days.

GoldMax store interiors are outfitted with a comfortable waiting area with one or two flat-screen televisions, jewelry showcases, and desks to meet privately with each customer.

Our customers remark how much fun they have searching for jewelry, precious metals and various collectibles that they can bring in for a quote

With Robin Leach, former host of Lifestyles of the Rich and Famous as its spokesperson, GoldMax USA, the largest chain of stores specializing in buying gold and precious metals from consumers in the U.S., expects to pump more than $100 million into the local U.S. economy this year by offering consumers the opportunity to cash in on the escalating prices of gold and silver. With more than 200 stores in operation from coast to coast, GoldMax is celebrating its expansion in Southern California with the opening of two stores in Riverside County. On May 26, GoldMax opened a new store in Palm Desert at 34300 Monterey Ave. Suite 101 and in La Quinta at 79024 Highway 111. The company has plans to open stores in Chino, Torrance, and Mira Mesa within the next 30 to 60 days. By year-end, GoldMax wants to open as many as 100 new stores in the U.S.

"There are lots of new cash for gold stores popping up, but the GoldMax brand is different," said GoldMax Co-founder Scott Garber. "GoldMax is nothing like the average pawnshop – instead, customers can come in for a free, no obligation quote, within a comfortable, high class setting – and, if they’re ready to sell, they can do so right on the spot."

"People of all ages and economic backgrounds are rummaging through their jewelry boxes, closets and drawers, attics or basements and garages looking for unwanted items to sell," said GoldMax co-founder Jordan Sadoff. "Our customers remark how much fun they have searching for jewelry, precious metals and various collectibles that they can bring in for a quote."

Amanda Zimmerman, a GoldMax USA buyer in Yorkville, Illinois, recalls when a woman came to the store so that she could afford getting tests done on her beloved pet that was ill. The woman was quite concerned about her dog and she spent two hours at the store talking with the gold buyer as Zimmerman evaluated the gold. “A new friendship was created and my client had a shoulder to cry on after her pet passed away,” stated Zimmerman.

GoldMax has built a solid reputation for paying fair market value for gold, jewelry and other collectibles. GoldMax will purchase gold (any karat), silver, platinum, necklaces, bracelets, rings, earrings, charms, watches, broken jewelry, coins, sterling silver flatware, tea sets, and candlesticks.

About GoldMax USA

With more than 200 stores located from Los Angeles to Tampa Bay, GoldMax operates the largest chain of stores specializing in buying gold and precious metals from consumers. Last year, GoldMax pumped more than $75 million into the local economy and opened more than 70 stores across the U.S. GoldMax plans to open 100 new stores in 2012, including stores in the Dallas-Ft. Worth and Minneapolis, both new markets for GoldMax. GoldMax recently appointed Robin Leach, former host of Lifestyles of the Rich and Famous, to serve as the company spokesperson. Leach doesn't accept payment for his endorsement of GoldMax, a rare event in the business of high-profile celebrity endorsements. GoldMax donates generously to his favorite charity, “Keep Memory Alive” (http://www.keepmemoryalive.org), which is committed to the education and research of a cure for Alzheimer’s, Parkinson’s, Huntington’s and ALS. Visit http://www.goldmaxusa.com.

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Barbara Basham
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