netFactor Releases formIQ: Optimizing Web Contact Forms to Produce Effective Sales

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A new and innovative application sparks fire into web registration forms, keeping a hot lead sizzling and reducing lead response time.

web contact form


formIQ now enables an informed and instant qualification of the best prospect opportunities - those who are registering on a website.

netFactor, a leading provider of website visitor intelligence, released formIQ today. formIQ is a fresh new technology transforming current web contact forms used today into detailed prospect profiles that sales and marketing teams can use to qualify and close prospects. formIQ provides actionable information in real-time and enables users to best respond to incoming web leads based on a visitor’s behavior.

Simplifying the marketing to sales process is what netFactor had in mind when developing formIQ. “It takes too long for sales and marketing professionals to gather intelligence about incoming web leads – if they have access to it at all – before any outreach can begin to occur,” stated Christopher Jeffers, CEO of netFactor. “All of us are seeking to shrink the time it takes to make an intelligent and effective response to an inquiry, and better enable sales and marketing professionals to turn an inquiry into a revenue relationship. formIQ now enables an informed and instant qualification of the best prospect opportunities - those who are registering on a website.”

formIQ works with the same registration forms used on the website today. With just a few lines of JavaScript code, the website registration form is appended with detail-rich information about the person, their company and website behaviors in real time.

Main Features
The additional analytics is what makes formIQ unique. Once a registrant submits the standard contact fields of a form, for instance name, company and email, formIQ provides powerful information such as:
-Search engine and keywords
-Page by page detail of the current web visit
-Previous web visit page view detail up to 90 days
-Anonymous website visitor tracking
-Social media links for the company and person

All of this data is then sent instantly to a designated email in a convenient snapshot called formIQ Alerts. The Alerts also provide links for quicker navigation. “The greatest advantage (of formIQ) is that we can ask for minimal information in the data fields of a web registration,” says Tom Conant, principal of Studio105 – a premier Marketing Communications firm. He adds “It provides the depth of information that you would want in one nice compact email.”

The pricing for formIQ starts at free for a limited time. During the “Freemium” period, customers can receive up to 25 alerts per month for a period of 60 days. Once the freemium trial completes, customers can receive these detailed business profiles for a small monthly fee, depending on the amount of web forms they have on their site and how many registrations they receive in a month.

Time is money, as the saying goes. And, many sales and marketing executives know the time between when the lead comes through and when follow ups occur is critical. formIQ is designed to help businesses jump on their best leads instantaneously. “In 18 years of B2B Web development, this tool stands apart from all other products,” praises Tom Conant. “I will be recommending it to our clients to help better qualify leads quickly.”

Additional Resources
For additional information and features of this product, please visit or contact support(at)form-iq(dot)com.

About netFactor
netFactor Corporation provides a suite of products to drive new levels of sales performance from Internet marketing for the Business-to-Business market. The company’s core VisitorTrack® technology platform integrates web analytics, business intelligence and marketing automation into a powerful SaaS application for lead generation from anonymous visitor tracking – it’s like “Caller ID for Your Website®”. netFactor is privileged to serve customers and resellers across multiple industries including software, telecom, healthcare, technology, financial, professional services, manufacturing and transportation. For more information on netFactor Corporation’s performance-driven products and services for Internet marketing, please visit

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