Tropical Storm Beryl Leads Consumers to Think Emergency Preparedness

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Tropical Storm Beryl was recently downgraded to a Tropical Depression, but this downgrade did not stop Americans from getting serious about hurricane safety supplies. Disaster Relief Supply, an emergency preparedness retailer, has seen record numbers of customer phone calls and visitors to its website since the formation and landfall of Beryl.

Tropical Storms and Hurricanes are some of the most destructive forces in nature. In the past decade the world has seen immense devastation from events like landslides, earthquakes, and tsunamis, but none stick out in the hearts and minds of Americans like Hurricane Katrina. Hurricane Katrina struck the gulf states of Texas, Mississippi, Alabama, and Louisiana with intense force, killing 6,000-12,000 people ( Since Katrina, the act of hurricane preparedness has become commonplace with new products hitting the market, and demand rising for supplies like water containers, emergency food, emergency kits, and portable power equipment. The recent Tropical Storm Beryl has re-ignited this new drive for hurricane preparedness, with Disaster supplies dealers like “Disaster Relief Supply” witnessing record website traffic and customer calls since opening in November 2011.

Hurricane Season officially begins June 1st, and what better way to kick it off than a small depression two days before. Residents of the US East Coast from Florida to North Carolina have been caught in heavy rains and winds that leave many coastal inhabitants wondering if they will be next. According to Disaster Relief Supply’s website traffic analytics, approximately 73% of visitors over the last three days have come from Coastal US States, with about 50% of those including states along the coast from Texas, east to Virginia (that makes nine states equaling 36% of overall website traffic). Statistics show that citizens in hurricane-prone areas are at least starting to think about what supplies they need for the 2012 season.

Tropical Storm Beryl luckily left homeowners with limited damage, but for a hurricane season with 2-5 major hurricanes, and 12 – 18 named storms (accd. To NOAA predictions), future storms are sure to come, and may not be as relenting. Disaster Relief Supply encourages customers to think ahead and not wait until the last minute to stock up on storm supplies.

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Rick Fisher
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