South Bend, IN (PRWEB) May 31, 2012
Ugly Dog Media, Inc., a PR and marketing firm based in South Bend, Indiana, is a young start-up that is already having great success in delivering both traditional and new media support to clients around the world. Now the company is taking the lead once again in business development on two fronts: crowdfunding and small business exposure, through an exciting new Internet presence called Bizipede.com.
Bizipede.com is a business directory like no other. It's a free home on the net offering all types of businesses a forum to advertise themselves the way they want to be represented. Bizipede.com offers companies of all sizes an opportunity to make their company, services, products and mission known on what will quickly become one of the largest sites on the web, as part of a comprehensive business network, according to Dan Blacharski, Founder and President of Ugly Dog Media, Inc.
"Bizipede.com grew out of a need that Ugly Dog Media recognizes and comes up against on a daily basis," Blacharski said. "If you're a small business, how do you get recognized, quickly, and with the same impact that larger companies with larger marketing budgets enjoy? Bizipede.com is offering the ability to garner attention on a level that has been out of reach for many businesses until now."
Existing "business directories" fall short by imposing restrictive rules on promotion or requiring costly subscriptions. Many such directories are unsearchable without a fee, and worse, many others simply attempt to "scrape" outdated or inaccurate information about companies. Bizipede.com offers a highly effective solution for businesses to get the attention and web traffic they need, without the cumbersome limitations of existing sites.
"We have a vastly creative team of writers, editors, designers and developers, offering their expertise and skill in the creation of marketing content for business listings at Bizipede.com," Blacharski said. "However, companies are also free to create and edit their own content."
The company intends to fund this revolutionary business enterprise through an equally ground-breaking source – crowdfunding. Crowdfunding, as defined by the recently passed JOBS Act (Jumpstart Our Business Startups), allows businesses to take on many small investors to generate equity-based funding to launch or expand their business enterprise via web-based platforms.
There are two types of crowdfunding. Until recently, the only type of crowdfunding that was legal in the U.S. was non-equity crowdfunding, which allowed individuals or small businesses to raise money in exchange for a gift, premium, or a product or service. The other type of crowdfunding, which will be available as soon as the JOBS Act takes effect, will allow for equity-based crowdfunding, or an Initial Crowd Offering, similar to an actual IPO.
Equity crowdfunding is a complete game changer for entrepreneurs. For the first time in more than 100 years, small- and micro-businesses are about to get a seat at the table. It's no longer necessary to rely on banks to loan your business the capital necessary to get up and running.
"Bizipede.com is at the forefront of the crowdfunding movement by launching a two-phase crowdfunding initiative to raise the capital necessary to expand and develop the Bizipede website," Blacharski explained.
Starting with Indiegogo.com, which is a non-equity crowdfunding platform, the company will raise $25,000 to establish their fully-functioning beta website. For a contribution of $100, investors in the first phase will have the opportunity to become early adopters and secure a prominent place on what is likely to become one of the top 100 sites on the Internet.
Upon passage of the SEC's final rules, Bizipede.com will launch phase two with an equity-based Initial Crowd Offering (ICO) via InitialCrowdOffering.com. The second phase will provide investors with ground-floor equity in the company and the potential for dividends on an ongoing basis in what is already one of the most hotly-anticipated launches in the dotcom world today.
About Ugly Dog Media:
Ugly Dog Media is a full-service commercial copywriting, marketing and public relations firm with clients in the US, Asia and Europe. Ugly Dog Media specializes in creation of high-impact content, social media, article marketing and press release campaigns, white papers and specialized newsletters, and web video. For more information, visit http://www.uglydogmedia.com.