PublicRelay Launches New Analytics Capability for Identifying and Engaging Brand Influencers

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Influencer Ecosystem Precisely Identifies Consumers, Bloggers, and Reporters that Drive Public Opinion

PublicRelay

This new capability reflects PublicRelay's market-leading commitment to high-caliber, accurate, and actionable PR analytics

PublicRelay, the transformative PR software solution for communications professionals in the Fortune 500, government, and non-profit sectors, today announced the launch of its Influencer Ecosystem. This new integrated feature provides sophisticated, actionable analytics about an organization’s influencers on their brand.

The Influencer Ecosystem delivers segmented analytics by topic and tone on the key people (“influencers”) who drive public opinion in the news and social media. This capability, unique among media measurement solutions, provides communications professionals with one-click access to an actionable list of supporters, detractors, and neutral parties – and their points of view -- on any issue being analyzed. Equally important, it also identifies influencers who are silent on a topic but have written on it in the past. These “undecided” or “uncommitted” influencers are vital to media relations professionals who want to proactively manage their messages.

Unlike other offerings in the marketplace that identify these individuals by broad-based scores that ignore how issues and varied coverage impact organizations, PublicRelay’s blend of powerful technology and human analytics identifies the authors and sources that matter most based on specific topics for a specific company. The complete PublicRelay platform further breaks out influencers by media type, so communications professionals can now conduct 360 degree outreach across traditional, online, broadcast, and social media with ease.

“Not only does this innovative feature provide an accurate look into the external people who really matter to an organization’s brand, but it also delivers the macro analytics that PR executives can confidently show to the CEO,” said Eric Koefoot, PublicRelay Managing Partner. “This new capability reflects PublicRelay's market-leading commitment to high-caliber, accurate, and actionable PR analytics. Our clients represent some of the finest brands in the world, and they value our ability to cut through the clutter and noise and give them reliable facts to act upon every day.”

The Influencer Ecosystem is an integral part of PublicRelay's suite of analytics and executive reports that together deliver the most insightful, yet easiest to use, media intelligence for PR and corporate communications professionals.    

About PublicRelay
PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals. Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate media intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies. For more information, visit http://www.publicrelay.com

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