MediaMind Awards Best on the Block Contest to Biborg for Mobile Mock-Up

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Prize for the Most Creative Block Idea is a Week at Cannes Festival

“MediaMind is committed to enabling creative agencies to bring their most cutting-edge ideas quickly to market,” said Gal Trifon, Chief Digital Officer of DG.

MediaMind, the leading independent provider of integrated digital advertising solutions, announced today the winner of its Best on the Block online contest. Launched at the beginning of May, the contest challenged creative professionals to develop :30-second videos featuring creative use of existing Blocks or proposing ideas for new Block effects.

François Girardot - Co founder and Creative director of Biborg, was voted the winner for their mobile Block entry. Girardot will be heading to Cannes, France for an all-expense-paid trip to the Cannes Lions Festival of Creativity.

"For the MediaMind Block contest we wanted a block to meet the challenge. We did not want a standard format; our intent was to promote our vision of mobile advertising and to show the benefits of turning it to a MediaMind Block. Hopefully, this Block will be online soon and we would like to be among the first to use it," said François Girardot.

MediaMind Blocks are ready-made segments of code that give online ad developers “shortcuts” to a wide range of engaging creative effects. Blocks for capabilities such as the Pinterest, QR codes, augmented reality and face recognition make up the MediaMind Blocks library and provide a time-saving approach to the latest interactive and visual capabilities.

“MediaMind is committed to enabling creative agencies to bring their most cutting-edge ideas quickly to market,” said Gal Trifon, Chief Digital Officer of DG. “There were a number of very strong entries in the Blocks contest. A big congratulation goes to the winning Biborg entry, which demonstrated the value of bringing highly interactive messaging to mobile users.”

For more information on MediaMind Blocks, visit http://creativezone.mediamind.com/blocks.aspx.

About MediaMind
MediaMind, a division of DG (NASDAQ:DGIT), is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. MediaMind provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display and search. The MediaMind platform runs digital campaigns for 11,000 brand advertisers, servicing over 4,200 media and creative agencies, across 11,500 global web publishers in 75 countries.

NA Media Contact
Samson Adepoju
T. +1 646 723 1922
Press(at)mediamind(dot)com

International Media Contact
Dana Miller
T. 646-437-3737 (US)
T. +972-9-778-2916 (Intl.)

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