...healthcare organizations are being vetted and judged online daily without rebuttal...
Wilmington, NC (PRWEB) May 31, 2012
As more patients turn to the Web to express their opinions about doctors, one East Coast marketing firm looks to write up a prescription for physicians needing a virtual voice in this increasingly digital age.
Announced today, Screen the Doc – located in Wilmington, North Carolina – will provide an Internet marketing solution that the firm calls “Medical Reputation Packs (MRP).” Each MRP comes in a different prescription dosage, but always combines a proprietary formula of viral video, social network campaign and online reputation management.
“We’ve seen many hospitals and private practices that have the very serious symptom of weak online communications – and no remedy in hand to boot,” said Stephen Bon, founder of Screen the Doc and president of its parent company, Bon’s Eye Marketing. “With dozens of medical review sites, posting boards, etc. these healthcare organizations are being vetted and judged online daily without rebuttal.”
Bon said many hospitals and private practices generally react to the lack of Web presence by hastily launching an unsynchronized, uncomplimentary online initiative. As the result, they further lose their voices in the chaos, along with the ability to play a part in molding the public’s perception of them as medical providers.
Like medicine used to fight an illness or disease, MRPs take a compound approach. In turn, no one online element leads to the cure. Instead, it’s the right combination and exact measurement of each marketing component.
“At the end of the day, we’ve learned that communicating bedside manner must serve as the nucleus of our efforts. This we know for certain," Bon said. “The technical science comes in when dosing the perfect amount of message distribution, and on which Internet channels. Based on our research in this arena, we’re confident Screen the Doc has formulated the right recipe for the best results.”
Proponents of Screen the Doc say the MRP concept could change the way hospitals, medical groups and private practices communicate by building instant familiarity, trust and comfort with the physician before the patient ever walks through the facility’s doors.