Ifbyphone Named a “Cool Vendor” in Consumer Dynamics by Leading Analyst Firm

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Ifbyphone’s voice-based marketing automation platform a promising new technology for quantifying the effectiveness of consumer marketing efforts and enabling connections between prospects and sales representatives

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Ifbyphone®, the leader in voice-based marketing automation, today announced that it has been included in the list of “Cool Vendors” in the Cool Vendors in Consumer Dynamics, 2012[1] report by Gartner, Inc.

According to the report, “The vendors discussed in this report provide promising new techniques for insight into consumer behavior and for quantifying the effectiveness of consumer marketing efforts.”

Ifbyphone has defined the voice-based marketing automation space, which focuses on managing, measuring and automating voice interactions in one convenient platform. Sales at Ifbyphone have more than doubled within the past few years as the company continues its momentum as a forward-thinking tech leader.

“The multi-billion dollar marketing automation space has failed to recognize that companies still use voice as a critical component of the sales and marketing process,” said Irv Shapiro, CEO of Ifbyphone. “More than seven years ago, we saw a unique opportunity to help marketers streamline their processes and drive more sales through voice-based marketing automation. We are honored by our inclusion in the Cool Vendor report by Gartner and consider it confirmation of our position as the leader in voice-based marketing automation.”

When applied strategically, voice-based marketing automation, such as the Ifbyphone platform, gives companies the ability to dramatically increase conversion rates and improve brand advocacy.

To learn more about the Ifbyphone’s voice-based marketing automation suite, visit http://www.ifbyphone.com.

About Ifbyphone®
Ifbyphone is the leading voice-based marketing automation platform that manages, measures and automates voice interactions in the marketing process — including lead capture, lead nurturing, lead routing, and lead analysis. The Ifbyphone suite is a set of software-as-a-service applications implemented easily across an organization for better decision making and improving interactions across the customer lifecycle. Companies of all sizes and across all industries use the Ifbyphone platform, including health care, real estate, home services, and a variety of marketing applications.

To learn more about Ifbyphone’s suite of voice-based marketing automation services, including Call Tracking, Call Distributor, Hosted IVR, Lead Response, and Customer Notifications visit http://www.ifbyphone.com.

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

[1]Gartner “Cool Vendors in Consumer Dynamics, 2012” by Angela McIntyre, Andrew Johnson, Meike Escherich, Nick Ingelbrecht, Don Scheibenreif, Annette Jump; April 17, 2012.

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