High Demand for High Pressure Prompts Avure Food Division Expansion

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New U.S. Manufacturing Facility to Open by End of Year

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Establishing Avure's North American manufacturing operation is a key step in building the global infrastructure to support the rapidly expanding food market for High Pressure Processing (HPP). equipment.

Following its best sales year ever, high pressure processing pioneer Avure Technologies will expand its manufacturing capacity, bringing a new U.S. facility online by the end of 2012. The move to establish a North American manufacturing operation is a key step in building the global infrastructure to support the rapidly expanding food market for High Pressure Processing (HPP) equipment.

“We have sustainable growth in all of our product lines,” reports Pat Adams, the company’s President and Chief Executive Officer. “We announced in April 2012 that we would organize the company into two divisions, and this expansion allows us to add technical and production capacity in both our food division, for HPP systems, and our industrial division, for isostatic, metal forming, and specialty presses. This investment demonstrates our commitment to maintain market leadership and innovation for the benefit of our customers globally.”

The new production facility will be located near the company’s headquarters in Franklin, Tennessee, just outside of Nashville. It will be sized to produce a minimum of 50 HPP systems per year, with the ability to expand as market requirements increase.

“The new facility will significantly expand our North American technical support capability while showcasing the investment we are making in this growing market,” says Avure’s Senior Vice President of Global Sales Matt Rutherford. “Custom-designed manufacturing equipment and state-of-the art technologies will produce the highest product quality, at the lowest possible delivered cost per unit of throughput for the customer.”

HPP, the non-thermal food safety step that destroys pathogens through the use of ultra-high pressure (up to 6,000 bar or 87,000 psi), is being embraced across an ever-widening culinary landscape. Today hundreds of HPP enhanced products, from fresh ground beef to fresh healthy beverages, are available to satisfy consumer demand for minimally processed, natural food without added chemicals or preservatives.

According to Glenn Hewson, Avure Vice President of Global Marketing, HPP is experiencing dramatic growth because it addresses a number of concerns for processors. In addition to its food safety role, it is sparking a wave of innovation, enabling processors to create appealing new high-value products.

“What sets Avure apart,” Hewson points out, “is our holistic approach. The HPP journey extends from product development to market launch, and we can provide assistance at every step.

“The new plant’s geographic proximity to the company’s large North American customer base will increase our ability to incorporate the industry’s needs into our products,” Hewson continues. “With Avure’s HPP technology growing rapidly in Europe, Asia, and South America, our expansion plan is globally focused and includes adding dedicated services and support around the world.”

ABOUT AVURE TECHNOLOGIES FOOD DIVISION
An innovator with a strong record of accomplishment, Avure demonstrates its expertise in high pressure by occupying leadership positions in industrial and food applications. The company is the largest provider of ultra high pressure systems utilized to pasteurize foods without heat or chemicals. It offers total solutions to keep food pathogen-free and fresh longer–from recipe development to installation of the fastest, most reliable high pressure presses in the world. The headquarters in Franklin, Tennessee, will include parts, service, engineering, supply chain, and, soon, manufacturing, in addition to the company’s world renown food lab. Avure’s Industrial Division is based in Vasteras, Sweden, with additional facilities in Columbus, Ohio. For more information, visit http://www.avure.com.

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Glenn Hewson