ASP Announces Strategy Award Winners

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Recipients Honored for Their Distinction in the Practice of Strategy

2012 Richard Goodman Strategy Planning Award Received by Dubai Airport Free Zone

Continuing to foster excellence in strategic planning, the Association for Strategic Planning (ASP) has announced Dubai Airport Free Zone received the 2012 Richard Goodman Strategic Planning Award and Kennametal Inc. and The National Guard Professional Education Center (PEC) received honorable recognition in the competition. The winners were recognized at ASP’s award ceremony in conjunction with its Annual Conference in early May.

Applicants were evaluated by an expert panel of judges based on the following criteria: use of cutting edge methodology or processes in strategic planning, extending tried and true methodologies or using a creative application of several methodologies and tools, a robust performance measurement and management element that links their strategic process, plan and execution as well as improved organizational performance or a desired outcome caused by the strategic planning effort.

One of the fastest growing tax free zones in the Gulf region, Dubai Airport Free Zone, received the award in the national government category due to the organization’s collection and use of industry, competitive and customer data analysis as well as its comprehensive use of metrics and performance measurement.

Kennametal Inc., a $2.4 billion global corporation located in more than 60 countries, received honorable recognition in the large for-profit category as a result of its long-term comprehensive and rigorous view of planning coupled with its use of customer data. The training center for training the Army National Guard’s full time staff, PEC, received honorable recognition in the national government category based on the alignment of its goals, resources and performance management.

“This year’s winners truly understand the importance of developing and executing a strategic plan to help ensure the health and success of their individual organizations,” said Don Ricketts, ASP President.

Named after the late Richard Alan Goodman, an expert in organization strategy and innovation and professor of management at UCLA, the competition recognizes organizations that are approaching strategic planning in a way that directly increases its performance.

For more information on the ASP Richard Goodman Strategic Planning Award, visit

About ASP

The Association for Strategic Planning (ASP) is the preeminent professional association for those engaged in strategic thinking, planning and action. ASP currently has members in 40 states and several foreign countries, as well as active chapters operating in 14 metropolitan areas. Several others are currently in formation. The chapters serve the local area with networking and educational programs geared to the subject of strategic planning. ASP’s Annual Conference is the nation's premier forum for professional discussion and exchange of information and experiences among strategic planning practitioners. Once each year the conference brings together thought leaders and practitioners dedicated to advancing all aspects of strategic thinking, planning and action.

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