Swimwear Brand AQUA GREEN Hosts 4th Cleanup of 2012, Inspires Volunteers to Make Individual Changes

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Eco-Friendly Made in America swimwear brand removes close to 2,000 pounds of trash across 4 cleanups and inspires volunteers to recycle and use fewer single use disposable items.

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By contributing in their community, participants feel better about themselves and attract positive energy. It’s the Law of Attraction. Like attracts like, after all.

AQUA GREEN, the makers of ECO SWIM swimwear, hosted their 4th cleanup of the 2012 season on the banks of the Delaware River in Easton, Pennsylvania on Saturday, May 26. A group of 70 volunteers comprised of AQUA GREEN employees and their families removed 1,222 pounds of waterway trash in an afternoon.

The swimwear brand, which sells sexy and sustainable swimwear made from recycled plastic bottles and plastic fishing nets, also held cleanups in Myrtle Beach, SC on April 21 with retailer Belk Department Stores, in Seattle on May, 19 with partner Nordstrom, and in Walker, Minnesota, on May 25 with retailer Lundrigans Clothing. So far, AQUA GREEN and its army of almost 250 volunteers have removed 2,000 pounds of waterway trash.

In addition to the total poundage, AQUA GREEN’s geographical reach in just a short time is astounding. “Our cleanups span several states: South Carolina, Minnesota, Washington, New Jersey, and soon Florida and Arkansas,” says Alex Waldman of AQUA GREEN.

“Our stylish suits aren't just a worn during a day at the beach, they're part of a family boating trip on the lake or tubing excursion down a winding river. That's why we've decided to clean up rivers, bays, lakes, and beaches around country,” says Waldman.

What separates AQUA GREEN from other brands isn’t just their product, it’s the company ethos and company-wide dedication to making the world a better place for future generations. Giving back to the community is a core part of what it means to be AQUA GREEN, and the issue that AQUA GREEN has championed is waterway pollution.

Ocean plastic pollution will come to be one of the defining problems of our time. Indeed, with over 14 billion pounds of trash entering the oceans every year, it has already reached the massive scale of other more widely known challenges like climate change and deforestation.

And yet, great change begins with the smallest of actions. No matter how small a step, a step in the right direction is still a powerful step. And not only do AQUA GREEN cleanups give volunteers the opportunity to take the vital first step of cleaning up their communities, that small step has a lasting effect on volunteers.

“After I went to a cleanup, I began to recycle more conscientiously at home,” says Alex Waldman of Aqua Green. “I can only begin to imagine the cumulative effect of some 500 volunteers coming to a cleanup, seeing all the trash, and then going home and changing their behavior for the better.”

AQUA GREEN hopes more businesses will follow its lead. For the family-owned and operated business, a single water bottle that gets a second life as a swimsuit is more than a recycled bottle. It’s the stone that sends ripples throughout the entire apparel industry and encourages more businesses to share in the passion of reducing the carbon footprint in the sand.

“Our cleanups are a chance for our retail partners and associates to make a change,” says Waldman. “By contributing in their community, participants feel better about themselves and attract positive energy. It’s the Law of Attraction. Like attracts like, after all.”

AQUA GREEN looks forward to hosting eight more cleanups, including one in Tampa, FL on June 9 and one in Little Rock, AK on June 23, both with retail partner Dillard’s Department Stores. During the 2012 season, AQUA GREEN will host a total of 12 cleanups.

ECO SWIM BY AQUA GREEN is the world’s leading sustainable swimwear brand, making suits from recycled materials. ECO SWIM BY AQUA GREEN is based in Easton, PA and its swimsuits can be purchased at specialty and department stores as well as on select websites. For more information about ECO SWIM BY AQUA GREEN’s environmental leadership, swimwear and events, visit the web site at http://www.ecoswim.com, find the brand on facebook at http://www.facebook.com/ecoswim, and follow the company on twitter @eco_swim.

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Sandra Davidoff
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