Turbine and Happy Cloud partner to enable on demand access to free-to-play MMORPGs

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Happy Cloud, Inc., the leading provider of cloud-based on demand video game digital distribution technology, announces today that it has partnered with Turbine Inc. to enable on demand access for its free-to-play MMORPGs. Happy Cloud’s innovative “data streaming” technology now allows gamers to jump into these immersive fantasy worlds with no need to sit through a long download and installation.

Happy Cloud is all about breaking down barriers to getting users in-game.

Happy Cloud, Inc., the leading provider of cloud-based on demand video game digital distribution technology, announces today that it has partnered with Turbine Inc. to enable on demand access for its free-to-play MMORPGs. Happy Cloud’s innovative “data streaming” technology now allows gamers to jump into these immersive fantasy worlds with no need to sit through a long download and installation.

Happy Cloud’s patent-pending data streaming technology works by delivering the game’s content files—images, video, sound, and game logic—to the end user’s computer as they play, in the order they are needed. Gamers no longer need to sit through many hours of waiting to download games that can be as large as 15 GB. Happy Cloud data streaming eliminates over 95% of the initial download and the entire installation process, enabling a seamless on demand user experience.

“Happy Cloud is all about breaking down barriers to getting users in-game," said Eric Gastfriend, VP and GM of Happy Cloud. "Free-to-play games attract hundreds of thousands of players a day because there is no cost barrier. By eliminating long download times and installation, we can greatly increase the conversion rate from downloads to users. Instant access keeps users engaged."

Happy Cloud requires little to no effort or code changes from the game developers because its data streaming technology is wrapped around the compiled game executable. It includes full support for frequent patches and updates. Happy Cloud uses intelligent branching and caching algorithms to deliver the game content from the cloud as it is played. Eventually, the user is left with a full installation of the game on their computer, and has the exact same gameplay experience as through a traditional download.

The Happy Cloud on demand experience is now publicly available for new users to try out after completing the registration process at http://www.lotro.com and http://www.ddo.com.

About Happy Cloud
Happy Cloud has developed a patent-pending, cloud-based, on demand solution for digital distribution of video games. This data streaming technology delivers game data from the cloud as it is needed, eliminating the burdensome download and installation typically associated with high-end PC games. Little to no effort from the game developers is required to enable Happy Cloud’s on demand solution. The Happy Cloud flagship store opened to the public on July 18, 2011 at http://www.thehappycloud.com.

Contact: Eric Gastfriend, VP and GM: eric(at)thehappycloud(dot)com

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Eric Gastfriend
eric@thehappycloud.com
(617) 564-1084
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