Palmdale, Ca (PRWEB) May 31, 2012
Everyone has a video camera on their cell phone these days. One tarp company is hoping people put it to good use. Ever-widening advances in technology have served to make video advertisements, both online and on television, more effective and affordable than ever before. One retailer is riding the wave of technology in an ongoing bid to achieve widespread recognition among consumers. Retailer Tarps Plus finds a new way to advertise with video advertising, leading the way toward a broader customer base and strong brand loyalty.
Tarps Plus’ idea is simple. Come up with a video of tarps being used in the most unique way, win one thousand dollars and have your video used in a local commercial. Even if applicants do not win first place, Tarps Plus plans to offer a $100 gift card once a month to the best video submitted.
While print ads will likely never fall out of fashion, videos allow a broader dimension of consumer interactivity. Videos can feature documentary-style product or manufacturing information. They can allow employees or owners to discuss their passion in an accessible way. They can even offer satisfied consumers the opportunity to share their positive experiences to all those potential customers who may be exploring the product for the first time.
Tarps Plus sales manager Steve Benson says, “The tarp video contest will help us make an entertaining commercial and at the same time offer our customers ways to save money on future tarp orders.”
Consumers are strongly drawn to videos. The combination of sight and sound has been shown to be quite effective in transmitting a message accurately and rapidly. Using videos for commercial advertisements gives a burgeoning business the chance to present itself in a positive, technologically-driven and modern light.
Tarps Plus is seeking to broaden its consumer base and enhance its corporate image utilizing more than simply videos. An up and coming initiative aims to assist farmers during what looks to become the slowest growing season in recent years. As farmers struggle, the company is offering significant discounts to those who are struggling yet place a large order of their product.
Tarps Plus finds a new way to advertise with video advertising. Their videos join their press releases and other consumer outreach efforts in attempts to brand the company as consumer-focused and socially responsible. Continued strong outreach efforts will brand the company as a leader in its field and the number one authority and trusted resource for all consumer tarp needs.